You don’t need to be a marketing pro to avoid these all-too-common mistakes.
DIY Marketing to Help (Not Hurt) Your Business
Category - Marketing
Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To do it right, you have...
By Cristy Brusoe Tips for founders who are searching for a way to increase their brand exposure and get publicity for their product/service via PR with a...
By Tara McCollum Danielle Lewis, cofounder of Scrunch, one of Australia's fastest growing, data-driven, influencer marketing platforms, reveals the upcoming...
By Kim L. Clark One's online reputation is the ultimate flypaper. Take steps to ensure that what sticks to your name is all good by managing your online...
We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an...
Business cards are dead. Here are five things a self-published book in your area of expertise can do for you that a business card can’t:
Rebranding is an intricate process, as CEO Traci Kenyon learned recently through her own experience. Today she's sharing the valuable lessons she learned.
March is Women’s History Month and there are quite a few women, past and present with a stellar public relations game that we can all learn from. Dana Swinney...
Everyone says they do public relations, but going about finding the perfect PR firm takes a little know-how. Here's what to consider when selecting a team.
How to build your brand: discover 3 brilliant branding strategies the casual-clothes company Marine Layer uses that you should try on for size.
