For many people, summer is a time for relaxing and getting to enjoy nicer weather, and the business world is no exception. Warmer days can cause a lot of entrepreneurs to slow down and lose their hard-earned momentum. However, this doesn’t have to be the case. The summer is actually a great time to work on the marketing for your business, and it’s easy to do! The following are great steps to amping up your summer marketing while relaxing into your summer.
Social Media Magnify – Step it Up!
Keep your social media marketing consistent and running throughout the summer. Often you can see lapses in content when the business owner goes on vacation, or when they slow down and get “out of the mood to post.” It’s hot, we feel you! And if you go on vacation, you know that the week prior and the week after can be just as busy, so a slowdown there often happens for extended periods of time. What you need to do is prepare in advance and schedule posts or hire someone to help. With your social media, keep in mind too that people are more chilled during the summer, which rocks. It’s good to give your postings more personality because of that. Share more fun videos. Write more fun tips. Just be sure to keep it professional.
Content Marketing Magic – Make it Happen
There are those frazzled business owners and entrepreneurs who are looking at taking a vacation and thinking, “I’ll never survive! Send help!” And when your content shows up right at that right moment, it might be just what they need to take action and check you out. So write that awesome content to show all the awesome things you can do. Write articles & blog postings, especially addressing services you provide, and ways you can help an overwhelmed business owner survive and thrive.
Paid Advertising – Do It – Do It Now
Let’s face it, it’s summer and more people are on social media relaxing than most times of the year. This is a great opportunity to connect with those you might not otherwise get the opportunity to. And why not make it easier by paying for ads and targeting your marketing directly to those people. Now you don’t want to throw off their chilled mojo, but you absolutely can advertise in a way that promotes your products and services and has them clicking to find out more without spilling their beverage of choice.
Networking – Get Out There
During the summer a lot of folks take off and don’t attend as many networking events as they normally would and it’s a great opportunity to take advantage of that. So often networking events have clicks (oh I so don’t like that term, but it describes what I need to say perfectly.) And when you attend these events, it’s hard to break into these clicks. But when some of the regulars don’t attend, those newbies can often connect on a more personal level with those there. Plus, with smaller groups, the meetings can be more intimate. Often times event organizers will reward summer-time attendees with more laid back events.
Revamp & Re-Do Your Stuff
Wow, have you looked over your website lately? Yikes! There’s a mention about your Christmas special on there. Bummer! And your LinkedIn Profile’s last article was from about the same time. Review your website and make sure it’s updated with the latest information. In addition to new services, add in any new clients you’ve gotten and also new testimonials. Spend the time to review your media page and be sure you’ve included new press you’ve received.
Diana Ennen has authored five books including the best-selling book, Virtual Assistant the Series: Become a Highly Successful, Sought After VA. Today she specializes in PR and book marketing and helping her clients get amazing results. She has been featured in USA Weekly, Forbes, Inc. Radio, Fox News, Women’s World, USA Today, CNN, Wall Street Journal and many more.