Author - Jennifer Fortney

Jennifer Fortney is President of Cascade Communications, a boutique, virtual PR and marketing communications company in Chicago, and author of “Pitched: A Simple DIY Guide to Public Relations for Small Businesses”. In her 20+ year career, she has worked with top Fortune 500 companies and a wide variety of small businesses and startups across the country, generating millions of media impressions. A Journalism major from The University of Kansas, she has written broadcast news, worked in sports, broadcast marketing and corporate agency, was the PR Instructor at SCORE Chicago/Small Business Administration for 5 years and contributed to NBCChicago.com “Inc. Well” blog, as well as several online blogs and publications.

Public Relations

Why Your Public Relations Isn’t Working

Jennifer Fortney

You've invested time in public relations. However, it hasn't yielded any results. When your public relations isn't working, here's what you have to examine.

Marketing

Why Joining Your Local Chamber Can Be Your Most Powerful Marketing Tool

Jennifer Fortney

Don't count chambers of commerce out when it comes to finding a powerful marketing tool. Jennifer Fortney reminds you of all the ways your local chamber is an...

Public Relations

The 4 Myths Of Public Relations: What It Is And What It Is Not

Jennifer Fortney

Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To do it right, you have...