The 4 Myths Of Public Relations: What It Is And What It Is Not - Lioness Magazine
Before you spread your message, understand how to use public relations as a part of structuring your message.
Public Relations

The 4 Myths Of Public Relations: What It Is And What It Is Not

Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To do it right, you have to understand what it is first. Here are the four myths of public relations.
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Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To do it right, you have to understand what it is first. Here are the four myths of public relations.

To access this post, you must purchase Lioness Monthly or Annual Membership.

About the author

Jennifer Fortney

Jennifer Fortney is President of Cascade Communications, a boutique, virtual PR and marketing communications company in Chicago, and author of “Pitched: A Simple DIY Guide to Public Relations for Small Businesses”. In her 20+ year career, she has worked with top Fortune 500 companies and a wide variety of small businesses and startups across the country, generating millions of media impressions. A Journalism major from The University of Kansas, she has written broadcast news, worked in sports, broadcast marketing and corporate agency, was the PR Instructor at SCORE Chicago/Small Business Administration for 5 years and contributed to NBCChicago.com “Inc. Well” blog, as well as several online blogs and publications.