You’ve invested time in public relations. However, it hasn’t yielded any results. When your public relations isn’t working, here’s what you have to examine.
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About the author
Jennifer Fortney is President of Cascade Communications, a boutique, virtual PR and marketing communications company in Chicago, and author of “Pitched: A Simple DIY Guide to Public Relations for Small Businesses”. In her 20+ year career, she has worked with top Fortune 500 companies and a wide variety of small businesses and startups across the country, generating millions of media impressions. A Journalism major from The University of Kansas, she has written broadcast news, worked in sports, broadcast marketing and corporate agency, was the PR Instructor at SCORE Chicago/Small Business Administration for 5 years and contributed to NBCChicago.com “Inc. Well” blog, as well as several online blogs and publications.