It’s the first and most important question on our TEDxPortsmouth application, “What’s your Big Idea?” You’d think that someone who is applying to...
Category - Marketing
Using the tagline “Spread the Happy,” Nutella has crossed the threshold from being a simple food product to national obsession, and its rise to the top could...
Being a media spokesperson is never an easy task. Among the many roles that you didn’t sign up for when you started your own business, it can be one the...
Putting together a press release is rather simple. Getting engagement from the media is where the trouble comes in to play. To help women understand the simple...
Surprise! Nobody wants what you say you’re selling. They want what you’re REALLY selling. Discover the difference, and why it’s great news for you. Marie asks...
Lady Gaga is a brand and marketing phenomenon. Heidi Alexandra Pollard discusses what we can learning about good branding from one of today's top artists.
WATCH - What is the difference between a customer and a fan? Someone that purchases goods or services from you might be a customer. Most people will tell you...
The Goddard Company Public Relations & Marketing has launched a national 24/7 Public Relations AdviceLine. The service gives businesses immediate access to PR...
A portfolio is generally understood as a collection of valuables; whether artistic drawings, important papers, or financial investments. It reflects the...
The way people are consuming content has vastly changed in the last decade. While long-standing companies scurry to find new and innovative ways to deliver...
Ever wish your business had more personality? Hit play and learn three brilliant branding strategies that Poo Pourri uses to cause a real stink in the...