News and business headlines continuously report on organizational crises like downsizing, layoffs, overleveraged balance sheets, undercapitalized...
Is Your Organization a House on Fire? How to Spot (and Stop) Business Crises
Category - Marketing
How to you make your business sound unique and exciting when lots of businesses offer the same exact thing.
Is your marketing multi-channel and in real-time? Consumers crave information; they covet communication; and they very much value the experience of others.
Storytelling is a powerful business tool, one that enriches business conversations and presentations.
Solving these critical mistakes with your marketing will give you a significant lift in your ability to close clients, sell and solve major problems.
A personal brand is more than what you wear. Your brand is your public identity, and it can be a great asset if managed well.
What type of spender is your customer? Figuring out how your audience likes to spend can assist you in creating advertising that resonates with them.
Good branding is essential to building a successful business. It is the first part of a company that other people see. We talk shop with Business Betties.
Trying to craft an elevator speech (or whatever fancy schmancy name they call it) without understanding the purpose, drive, beliefs, conviction, superpowers...
Sharing your expertise with your community, your circle of followers, your audience, your market - is the doorway to getting more exposure.
Stephanie helps experts become a reporter's favorite news source. Take a look at what you should do if you want to be called on for your expertise.
