A unique kind of fast food chain is taking over the New York area, offering vegan and kosher options, changing the way Americans eat on-the-go.
Entrepreneur and animal activist Pamela Elizabeth is determined to change the way humans eat. Elizabeth has used her passion to create vegan and kosher restaurants in New York City, while educating consumers.
The company first started as a humble vegan restaurant and rapidly began to expand.
“I am proud to say that I am the founder of seven vegan/kosher restaurants in New York City and one New York-based but national dairy-free chocolate shop called Cocoa V,” said Elizabeth said. She owns two formal sit down Blossom Restaurants, four vegan fast food chains called Blossom du Jour, a semi-sophisticated comfort food haven named Urban Vegan Kitchen and one Cocoa V location. Celebrities are taking a liking to these chains. Anne Hathaway, Gwyneth Paltrow, Alex Baldwin and many more are some of Elizabeth’s clients.
Beginning in 2005, the company aspires to empower and educate consumers about their consumption choices. The goal is to inspire better and cleaner choices when it comes to food consumption.
“I never thought I would be in the restaurant industry, but this is my way of helping other human beings think about how they live and what they eat,” Elizabeth said.
Elizabeth launched her first vegan cookbook, “The Blossom Cookbook” on April 25 and features over 80 recipes for upscale vegan dishes.
“Education, knowledge and awareness are key when it comes to becoming a more consciously aware individual,” Elizabeth explained.