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Book Of The Week Startup

Unlocking Business Success: How to Think Like a Brand and Act Like a Startup

Feeling stuck or unsure about the future of your business? Whether you’re launching a new venture or trying to scale an existing one, the path to success is often overwhelming. In her new book, “Think Like a Brand. Act Like a Startup,” Lauren Perkins offers a refreshing approach to business growth. With a unique blend of brand stability and startup agility, Perkins provides a roadmap for entrepreneurs to grow with confidence.

How to Think Like a Brand. Act Like a Startup. 

When 90 percent of startups ultimately fail, you need a secret advantage to stand out among the rest. Think Like a Brand. Act Like a Startup. is based on a key principle: successful businesses leverage the stability of established brands and the agility of startups to drive their growth. Perkins’s mission is to help you find your product/market fit and a business opportunity that sticks – to succeed without going through stagnation, chaos and lack of clarity. By reading this book, you’ll stay resilient and ensure sustainable growth for your startup.

This book will show you how to:

  • Harness the combined power of brand stability and startup agility,
  • Challenge your assumptions and embrace innovative ways of thinking and working,
  • Prepare to weather the crises your organization will face, and
  • Cultivate a hybrid approach to capitalize on the strengths of each while minimizing the weaknesses.

Why should you read this book 

Think Like a Brand. Act Like a Startup. is a must-read for anyone involved in business growth and development. It’s designed for founders, owners, operations leads (director, manager, VP) and chief revenue officers – but it’s for anyone focused on organizational growth. Perkins brings plenty of experience to the table: with more than fifteen years as a founding instructor at General Assembly, entrepreneur-in-residence at Columbia University, and managing director at Microsoft for Startups, she can guide struggling founders and corporate innovation leaders.  

What people are saying

“A fascinating blend of insights and actionable strategies. Whether you’re an aspiring founder or leading innovation for an established brand, this book is your go-to for building a high-growth venture.”

Keith Ferrazzi, #1 New York Times best-selling author

“For any innovative leader wanting to flip uncertainty into opportunity, Lauren Perkins’ new book is a game-changer!”

James Laughlin, Host of the Lead On Purpose Podcast

lauren perkins

About Lauren Perkins

Entrepreneurship is in Lauren Perkins’ DNA. An expert at scale, she started and helmed multiple companies before pivoting to corporate innovation and venture building, helping thousands of startups and corporate innovations succeed. She’s best known as a General Assembly founding instructor, Columbia University entrepreneur in residence, Microsoft for Startups managing director, and the author of The Community Manager’s Playbook.  

Lauren’s mission is to help startups and corporate innovation teams find product/market fit and a business opportunity that sticks – to succeed without going through the pain associated with stagnation, chaos and lack of clarity. 

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