Who are you, really? Your online presence matters – for individuals and companies alike. Customers check reviews before buying a product online, and they’ll research your background before working with you. LinkedIn stands as the world’s most widely embraced platform for business networking. Written by Julie Wanzer, LEED AP, “Get Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand” offers an expertly crafted guide for both career and business success.
What is the book about?
Your online presence matters in today’s digital world. Potential clients, employees and employers make critical decisions every day about who they want to do business with – and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm, shows you how to tell a compelling story and highlight your expertise on LinkedIn, the world’s most popular business networking site. Your LinkedIn profile is the cheapest and most convenient business card you’ll ever have, and it can open the door to personal and professional success.
In Part One of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections and become a trusted resource for your professional network. Part Two is a guide on using LinkedIn to showcase your company’s culture, build credibility, generate leads, attract top talent and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.
Whether you’re a LinkedIn novice, a LinkedIn expert or fall somewhere in between, this go-to book is chock-full of practical tips and tactics to advance your career and your company.
Topics include:
- Personal branding
- Company branding
- Marketing
- Business development
- Digital presence
Why should people read it? Who is the book for?
People should read Get Them to Care because it is a step-by-step, business development-focused book about telling a compelling story and highlighting both personal and company expertise on LinkedIn.
This book is for small business owners, entrepreneurs, emerging leaders and business development professionals. This audience is quite diverse in their demographics and industry, but they are connected with the common goal of achieving success personally and professionally. They are typically driven, ambitious and creative individuals who are passionate about their work and have a skill that differentiates them. They also have a wealth of knowledge to share with others in their industry, which is how Get Them to Care can empower them. The book can provide guidance on how to leverage their experience, expertise and knowledge with others to drive sales and engagement.
Get Them to Care will also offer insights and strategies to emerging leaders, helping them become effective in their current positions and poised for the next opportunity on the horizon. It will offer insights for them on how to interview and hire, engage their teams, show off their company’s successes and more. They also can build their personal brand, expand their professional network and gain the skills and knowledge they need to succeed in their careers.
Single most important takeaway:
“People can easily find out anything they want about you online in a matter of seconds, whether you like it or not, so you might as well tell your own story and control the narrative.”
Meet the author
Julie Wanzer, LEED AP, is the author of Get Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand and owner of Business Rewritten, a marketing communication firm with 20 years of experience. Wanzer is a marketing strategist and professional speaker on various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller-doer business development tactics. She has been a business owner since 2015, focusing on the architecture/engineering/construction (A/E/C) and commercial real estate industries. Wanzer has consulted with various engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.
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