Lioness Magazine and Dana Swinney Public Relations today announced their partnership to serve female entrepreneurs in a public relations capacity. As a part of the collaboration, they will offer readers exclusive public relations workshops, downloadable guides and the opportunity to participate in a private info session with Swinney. Dana Swinney Public Relations will also be the exclusive public relations representation for Lioness Magazine.
“When you ask the average person what the difference between marketing and public relations is, they don’t know the answer. Many small business owners are grouping the two together and executing strategies that don’t work. Yes, they go hand in hand but in order for one to work correctly, you need to learn how to properly do the other,” Lioness Publisher Natasha Clark said.
According to Hubspot, by 2020, customers will manage 85 percent of their relationship without talking to a human. That means that so much will be said about a company and its brand without its owner uttering a word. This partnership is an attempt to help business owners control that message.
Swinney agreed. “Partnering with Lioness was a no brainer for me. They have the inside track on the needs of female entrepreneurs and it’s my pleasure to teach women entrepreneurs the PR tools that should be in every entrepreneur’s startup toolbox,” Swinney added.
For almost a decade Dana Swinney Public Relations has worked with major brands and household names to startups looking to innovate in their industries. Lioness Magazine is the leading digital magazine for female entrepreneurs. While they’ve established the first multi-media outlet for women through their staple digital magazine for female entrepreneurs, Lioness also provides coaching, empowerment programming, live and virtual workshops, technical assistance and more.
Dana Swinney Public Relations will also be the official public relations representation for Lioness Magazine. To learn more about Lioness Magazine and how you can discover more about public relations, contact Dana Swinney Public Relations.