Nonprofits can use startup methodology to innovate fundraising, marketing
Here are six ways nonprofits can shake things up for the better using startup methodology:

TEST — Out are the days of creating one ad, one flyer, one marketing piece and sticking to it. To make sure that your marketing channels are effective, you have to test its results. Does a different design or color scheme offer better results? The only way to know is to test and track, modify based on evidence and test again. Before you know it, you’ll know exactly how to reach your target audience and speak their language.

SELL — What does your organization do really well and how can you capitalize on it? Nonprofits need to diversify revenue streams. And here’s a tip, it’s OK to put on your business hat and consider what services and/or products you can put up for sale. Just remember to make sure you’re not blurring any lines that would endanger your nonprofit status. Anything you sell should be connected to your mission, for more details on how to do this right, click here. Getting a jump on using startup methodology for your nonprofit will increase your bottom line.

TRACK — No more winging it. Do you know how many event signup emails you have to send for 25% of your audience to signup? How about the average number of touches it takes to get potential volunteers to take action? Keeping track of your data, and coupling it with regular data evaluation not only brings efficiency, it saves time. If you know it takes three email reminders for 30% of your audience to take action, you can save time by pre-scheduling those emails ahead of time. You’ll begin to notice things like most website visitors click on these types of blog posts before they hit the donate button, which is an indicator to increase those types of blog posts. Track, evaluate and adjust to get more of the results you desire.

CONVERSE — Surveys are great, but in order to get real feedback from your target audience, you have to talk to them. Customer development interviews are a fantastic way to intimately connect with your audience to get feedback on your programs and services, see holes in your systems and strengthen connections within your community. Not sure where to begin? This is a great place to get started with your interviews.

COLLABORATE — Don’t be afraid to pair up with another nonprofit. GASP! Great marketing, fundraising and publicity opportunities are abound for organizations who decide to come together to host an event or collaborate on a project, especially if your target audiences intersect.

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