I talk to a lot of startup founders and marketing people who can’t wait to issue their launch press release. They spend a lot of time...
Press Releases Aren’t Magic
Category - Marketing
WATCH - What is the difference between a customer and a fan? Someone that purchases goods or services from you might be a customer. Most people will tell you...
The Goddard Company Public Relations & Marketing has launched a national 24/7 Public Relations AdviceLine. The service gives businesses immediate access to PR...
A portfolio is generally understood as a collection of valuables; whether artistic drawings, important papers, or financial investments. It reflects the...
The way people are consuming content has vastly changed in the last decade. While long-standing companies scurry to find new and innovative ways to deliver...
Ever wish your business had more personality? Hit play and learn three brilliant branding strategies that Poo Pourri uses to cause a real stink in the...
Today we are talking to Linda Lane González, president and owner of Viva Partnership based in Miami, FL. For 18 years she and her team have been helping...
Over the last few years, a variety of entrepreneurs have asked me questions about branding. At The Lioness Group we help entrepreneurs build buzz and establish...
If you are just starting out with email marketing or maybe you are a veteran but you want to get better open rates on your emails, here are some important...
While your customers are waiting for service they have time to observe your operations. Your guests see and hear everything. In today's economy it is tough for...
A part of networking is getting a life. Here are 5 tips on how to network and make friends.
