Advertising Marketing

Changes in advertising and targeting demographics in 2014

Today we are talking to Linda Lane González, president and owner of Viva Partnership based in Miami, FL. For 18 years she and her team have been helping successful, well-known, mid-sized companies ensure that their products and services are relevant to multicultural consumers, especially Hispanic consumers and by communicating their message in ways that resonate authentically. We talked to González about changes in advertising and targeting demographics.
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Today we are talking to Linda Lane González, president and owner of Viva Partnership based in Miami, FL. For 18 years she and her team have been helping successful, well-known, mid-sized companies ensure that their products and services are relevant to multicultural consumers, especially Hispanic consumers and by communicating their message in ways that resonate authentically. We talked to González about changes in advertising and targeting demographics.

To access this post, you must purchase Lioness Monthly or Annual Membership.

About the author

Natasha Zena

Around age eight Natasha Zena was told it was a woman’s job to take care of the home and since then she has built a career out of telling women they can do whatever the hell they want to do. She is the co-founder of Lioness, the digital magazine for female entrepreneurs, and the first media outlet solely dedicated to helping women launch and scale high-growth startups. Natasha was recognized as an emerging leader in digital media by The Poynter Institute and the National Association of Black Journalists. She has mentored women entrepreneurs at a number of accelerators, Startup Weekends and conferences, including The Lean Startup Conference in San Francisco, Calif. Natasha is also the author of the popular whitepaper, "How To Close The Gender Gap In Startup Land By 2021." In her spare time, she writes short fiction and hangs out with her son, Shaun.