Marketing

Want to kiss the competition goodbye? Know The BASICS.

Over the last few years, a variety of entrepreneurs have asked me questions about branding. At The Lioness Group we help entrepreneurs build buzz and establish meaningful relationships with their core audience. Whenever I sit down with a client, the first thing I ask them are The BASICS, a questionnaire I designed to help companies evaluate the roles of their staff, measure what they are bringing to their market and get a sharper definition of their customers.
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Over the last few years, a variety of entrepreneurs have asked me questions about branding. At The Lioness Group we help entrepreneurs build buzz and establish meaningful relationships with their core audience. Whenever I sit down with a client, the first thing I ask them are The BASICS, a questionnaire I designed to help companies evaluate the roles of their staff, measure what they are bringing to their market and get a sharper definition of their customers.

To access this post, you must purchase Lioness Monthly or Annual Membership.

About the author

Natasha Zena

Around age eight Natasha Zena was told it was a woman’s job to take care of the home and since then she has built a career out of telling women they can do whatever the hell they want to do. She is the co-founder of Lioness, the digital magazine for female entrepreneurs, and the first media outlet solely dedicated to helping women launch and scale high-growth startups. Natasha was recognized as an emerging leader in digital media by The Poynter Institute and the National Association of Black Journalists. She has mentored women entrepreneurs at a number of accelerators, Startup Weekends and conferences, including The Lean Startup Conference in San Francisco, Calif. Natasha is also the author of the popular whitepaper, "How To Close The Gender Gap In Startup Land By 2021." In her spare time, she writes short fiction and hangs out with her son, Shaun.