Tag - marketing strategy

A photo of the Wall Street Bull in New Yorking wearing underwear while surrounded by a crowd.

Advertising • Marketing • Public Relations

Go Big or Go Home – How Guerrilla Marketing Works (or Fails)

In the fall of 2010, several iconic New York statues suddenly sported brand-new underwear – including the Wall Street Bull who was wearing an “XXXXXL” pair...

Marketing

Want to kiss the competition goodbye? Know The BASICS.

Natasha Zena

Over the last few years, a variety of entrepreneurs have asked me questions about branding. At The Lioness Group we help entrepreneurs build buzz and establish...