Marketing your business can feel overwhelming. You need to create content, build website traffic and make sense of all the data to grow your business...
Marketing Strategies from the Small Business Sweet Spot
Mastering Email Marketing at December Lioness Networking
How to Write a Book Proposal: Expert Tips for Aspiring Authors
Too Good to Be True? New Study Shows People Reject Freebies and Cheap Deals for Fear of Hidden Costs
Color Complexity in Social Media Posts Leads to More Engagement, New Research Shows
Category - Marketing
Good branding is essential to building a successful business. It is the first part of a company that other people see. We talk shop with Business Betties.
Trying to craft an elevator speech (or whatever fancy schmancy name they call it) without understanding the purpose, drive, beliefs, conviction, superpowers...
Sharing your expertise with your community, your circle of followers, your audience, your market - is the doorway to getting more exposure.
Stephanie helps experts become a reporter's favorite news source. Take a look at what you should do if you want to be called on for your expertise.
Creating acquisitions and mergers is what makes a true entrepreneur thrive. Something innovative brings endless opportunities. Here's how to merge.
Corporate charitable contributions can demonstrate to be favorable in ways which could surprise you - both in terms of motivation within the company, and...
Robin Morgan, prolific and well known author and radio show personality, discusses with Jennifer Crumpton, how advertisers affect women's media. This is a...
To keep up with the times, it may be a case of you giving your marketing strategy a huge overhaul. Upgrading your marketing campaigns should include adding...
Using the tagline “Spread the Happy,” Nutella has crossed the threshold from being a simple food product to national obsession, and its rise to the top could...
Being a media spokesperson is never an easy task. Among the many roles that you didn’t sign up for when you started your own business, it can be one the...
