funding is out there
funding is out there
Book Of The Week Finding Funding

Book of the Week – The Funding Is Out There!

A sustainable cash flow is a lifeline for your business. Check out the financing options you've never considered before.

If you’re running a small business, you’re probably always on the lookout for funding opportunities. We’ve got a resource for you. Read “The Funding Is Out There!: Access the Cash You Need to Impact Your Business.” Author Tiffany C. Wright, President of The Resourceful CEO, uses her experience as a strategic and financial advisor to explain the options available and work through the financing process.

What is your book about?

The Funding Is Out There! is unlike other business books. Most titles about capital focus on the obvious sources of funding without intimate discussion on how to navigate the financing process. The Funding Is Out There! provides a roadmap of how to finance a business with step-by-step options, their processes and real-life examples. The author pulls from her experience as a CFO and business financial and strategic advisor to infuse the text with helpful advice and down-to-earth facts. The result is an easy-to-read funding manual applicable to any business with earnings from $300,000 to $20 million.

To maximize your assets, you need cash flow, funding or both. The book provides more than 30 in-depth yet succinct case study examples of what actual business owners have done to raise capital to grow their businesses. It covers more than what’s available for funding – but also how to obtain it and what works best for particular business types. Including everything from pursuing business-friendly community banks and forming strategic alliances to tapping supplier financing and using crowdfunding (both donation and equity-based), it shows business owners how to raise the capital they need to grow their businesses.

Topics include:

  1. Cash flow and business growth
  2. Debt financing sources (banks, alternative lenders)
  3. Equity financing sources (for small businesses & for medium businesses)
  4. Hybrid / blended debt & equity sources
  5. Non-traditional sources (crowd-funding, peer-to-peer lending, bartering)
  6. What’s best for you and your business (decision analysis, early-stage, assets vs. few assets)

Why should people read it? Who is the book for?

Most small and medium businesses are unaware of the variety of financing sources that exist for their business types. Or they’re unprepared to meet the requirements from a relationship and financial packaging perspective. The Funding Is Out There! shows business owners how to do just that. Owners of mom and pop businesses, small businesses, and growing businesses with millions in revenues will tap into:

  • Information that increases their odds of obtaining the financing they need to grow their businesses
  • Step-by-step options based on their business type
  • Options for each stage of growth
  • Advice that enables them to optimize their banking relationships

Single most important takeaway:

“The problem is not lack of capital, it’s lack of access to capital in a company-specific sense. Most entrepreneurs that say capital is an issue simply have no idea where to go to get it beyond banks and angel investors.”

Skip to Page – Chapter 2: Cash Flow, pgs 7-13

So many business owners focus on profits, but cash flow is the lifeblood. Financing cash flow provides money for growth and capital expenditures as well as for working capital shortages. The goal for stable companies is to drive cash flow from operations to fund regular operations. This chapter explains the “why and how” as well as the relationship between financing and operational cash flow.

Meet the author

Tiffany C. Wright is the author of “Solving the Capital Equation: Financing Solutions for Small Businesses” and “The Funding Is Out There!: Access the Cash You Need to Impact Your Business”. She is the founder and president of The Resourceful CEO (formerly Toca Family Business Services), which provides strategic and financial advisory, packaged solutions and educational products to small and medium business owners and managers to help them more effectively manage their company’s finances and cash. Over the last several years, Wright helped companies obtain more than $33 million in financing and over $31 million in contracts and purchase orders. She obtained her BS in industrial and systems engineering from Ohio State University and an MBA in finance and entrepreneurial management from the University of Pennsylvania’s Wharton School of Business.

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