cheerleader self advocacy women
Book Of The Week

Be Your Own Cheerleader: Self-Advocacy for Asian and South Asian Women in Corporate America

It’s time to champion the individual I over the collective we. In a world of conformity, celebrating your unique self is the key to empowerment. Neelu Kaur has your guide to making the change: “Be Your Own Cheerleader: An Asian and South Asian Woman’s Cultural, Psychological, and Spiritual Guide to Self-Promote at Work.” This book helps corporate women master self-advocacy, unlock their true potential and embrace the power of individuality.

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What is the book about?

Be Your Own Cheerleader is the first book to help Asian and South Asian women embrace self-advocacy and self-promotion in corporate America.

The intention of Be Your Own Cheerleader is to help professional Asian and South Asian women—who have toggled between the two very different cultures of East and West—thrive in the workplace. When you are raised in the collective we, it’s very difficult to make a name and place for yourself in the individual I. Not only are you unskilled in advocating for yourself, but you’re also unsure of how to be proud of your work or accomplishments. Neelu Kaur’s analysis of various research is at the intersection of leadership and wellness, offering a cultural, psychological and spiritual approach to rising as a leader while simultaneously addressing mental well-being.

Be Your Own Cheerleader is divided into three sections: Cultural, Psychological and Spiritual. Each section is designed to give Asian and South Asian women different toolkits to be their own cheerleaders at work.

The book covers the following topics:

  • Self-advocacy for API professionals
  • Self-advocacy for women
  • Self-advocacy for underrepresented voices
  • Neurolinguistic programming
  • Yoga
  • Meditation
  • Ayurveda

Why should people read it? Who is the book for?

“Be Your Own Cheerleader” is for anyone who struggles with self-advocacy: women, neurodivergent, introverts and API professionals. It can be used at any stage of your career.

Single most important takeaway:

Raised in the ‘We,’ Thrive in the I.


Meet the author

Neelu Kaur holds a BS from NYU’s Stern School of Business, an MA in Social & Organizational Psychology from Columbia University and is a certified NLP Master Practitioner and Coach from the NLP Center of New York. She has 15 years of experience specializing in Adult Learning & Leadership Development in Financial Services, Consulting, and the Tech Industry. She focuses on leadership, mindfulness, and burnout management for individuals, teams, and organizations. Kaur recently published her first book, ‘Be Your Own Cheerleader,’ which focuses on self-advocacy for Asian & South Asian Womyn.

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