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branding e1446502102910

Authenticity Is The Only Personal Brand

A leader embraces the genuine self and does not waste time trying to be someone else. She leads with authenticity.

Authenticity Is the Only Personal Brand - Lioness MagazineThe successful Solopreneur consultant is acknowledged as an expert and leader in her chosen field by clients, colleagues and competitors. This Solopreneur has superior skills that are accompanied by integrity. She can be trusted to meet or exceed client expectations. This individual commands respect because she is highly competent, reliable and credible. This consummate professional is authentic.

Authentic is an adjective that’s been in high rotation over the last few years and there may be those who assert that the term suffers from overuse. Yet I agree with leadership development specialists who maintain that a truly effective leader is authentic: highly accomplished, trustworthy, respectful, possessed of excellent communication skills and unafraid to be herself.

A leader embraces the genuine self, strives to develop and present her best qualities and does not waste time trying to be someone else. For those reasons, leaders are often considered charismatic and they inspire great loyalty.

Les McKeown, CEO of Predictable Success, an adviser on organizational growth and author of Predictable Success: Getting Your Organization on the Growth Track and Keeping It There (2010), has shared three phrases that will telegraph your authenticity and leadership ability to others. At some future meeting, it will make sense for a leader to make at least one of these statements:

I have nothing to add.” The confident leader is not in love with the sound of her own voice and does not feel compelled to weigh in on every matter. A leader intuits when everything that is relevant has been expressed, respects the well-reasoned opinions of others and allows others to take center stage and shine every now and again.

I don’t understand what you mean by...”Authentic leaders admit knowledge gaps and ask for information that will clarify, so that they can grasp the subject under discussion and promote good decision-making. They are not driven by a need to appear to be an expert in all things.

I recommend that we… “A leader recognizes when it is time to make a decision, whether or not all the facts are in hand. Usually, all the facts can never be in hand, but a leader knows when the team must move forward and take advantage of an opportunity, head off a crisis, or cut losses. An authentic leader takes responsibility to put resources and reputation on the line and make, or advocate for, a carefully considered decision or action.

Role models can be inspiring and show us the way, but at the end of the day we must be ourselves. We must be willing to embrace what we believe in, acknowledge our priorities and articulate our values and vision.

To do so takes confidence, which is yet another attribute of a leader. An authentic leader has no desire to present a false “personal brand” that may seem trendy at a given moment. A real leader knows that authenticity is the only worthwhile personal brand and that its value is timeless.

Thanks for reading,


Kim-L.-Clark_609073Kim L. Clark is a strategy and marketing consultant who works with for-profit and not-for-profit organization leaders who must achieve business goals. Kim is the founder and principal of the consulting firm Polished Professionals Boston and she teaches business plan writing to aspiring entrepreneurs. Learn how Kim’s expertise can benefit your organization when you visit

Want more from Kim: Where is Your Thinking Spot?

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