Natasha Zena natashazena_

5 Tips On Getting Investment Ready To Raise Money On Your Terms

April 3, 2019

1 Min Read

This month, Lioness reached out to the cofounders of Crowdfund Main Street to get their advice on how female entrepreneurs getting investment ready can raise money on their own terms. Here are Michelle Thimesch and Jenny Kassan’s five tips to get you there:

1. Get clear on what you are offering your investors.

Crowdfund Main Street Cofounders Jenny Kassan and Michelle Thimesch.

2. Identify your ideal investor.

3. Prepare your pre-launch marketing plan that targets your supporters and ideal investors (be aware that there are important laws that restrict how you communicate an investment offering).

4. Choose the right platform to host your public offering.

5. Line-up early support. Investors who do not know you personally will want to see that you have the support of your community and they may not invest until you have some demonstrated traction.

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Natasha Zena

Around age eight Natasha Zena was told it was a woman’s job to take care of the home and since then she has built a career out of telling women they can do whatever the hell they want to do. She is the co-founder of Lioness, the go-to news source for everything female entrepreneur. Natasha was recognized as an emerging leader in digital media by The Poynter Institute and the National Association of Black Journalists. She has mentored women entrepreneurs and moderated panels at a number of national accelerators, Startup Weekends and conferences such as The Lean Startup Conference, the Massachusetts Conference for Women, Women Empower Expo and Smart Cities Connect. Natasha is also the author of the popular whitepaper, "How To Close The Gender Gap In Startup Land By 2021." In her spare time, she writes short fiction and hangs out with her son, Shaun.