Running a Franchise: 7 Ways to Build Your Brand

CHICAGO — Diana Rodriguez-Zaba, owner of disaster restoration company ServiceMaster Restoration by Zaba, shares her wisdom on branding a franchise.

Lessons I Learned When Rebranding My Company

Rebranding is an intricate process, as CEO Traci Kenyon learned recently through her own experience. Today she’s sharing the valuable lessons she learned.

Women In History Who Had An Amazing Public Relations Game

March is Women’s History Month and there are quite a few women, past and present with a stellar public relations game that we can all learn from. Dana Swinney PR takes you through a few.

Segmentation Is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

What unites your unicorn customers and creates a singular brand that is for a singular customer archetype? They will be your fastest path to cash.

How To Greet Walk-In Customers & Boost Sales

Want to boost sales and improve the experience in your retail establishment? It starts when your door opens. Storetraffic gives us a quick how-to video.

Business Writing Tips So You Can Communicate Your Expertise

Here are business writing tips that will help you to communicate your expertise to clients, prospects, hiring managers, peers or potential business partners.

How Early-Stage Entrepreneurs Can Get Started With Content Marketing

How to tie your overall business goals and objectives into your content marketing strategy and how to incorporate content marketing into your social media.

10 Tactics To Reboot Your Email Marketing List

Everyone says to have a newsletter, but should you do with it? How do you build and maintain a robust email list? Try these tactics to reboot your list:

How To Write Headline Hooks That Reel In Readers

The headline is a hook that reels in readers. Boring headlines do not grab attention. Kim L. Clark takes us through the steps of writing amazing pieces.

6 Tips To Help Women Entrepreneurs Blog Effectively

Here are 6 tips for women entrepreneurs for blogging with purpose to create more “wins” for your company: