At one time, marketing meant using such tactics as buying commercial time on TV or radio stations, advertising in a newspaper or magazine...
How Traditional Marketing Can Benefit From A Digital Twist
Category - Marketing
Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To do it right, you have...
By Cristy Brusoe Tips for founders who are searching for a way to increase their brand exposure and get publicity for their product/service via PR with a...
By Tara McCollum Danielle Lewis, cofounder of Scrunch, one of Australia's fastest growing, data-driven, influencer marketing platforms, reveals the upcoming...
By Kim L. Clark One's online reputation is the ultimate flypaper. Take steps to ensure that what sticks to your name is all good by managing your online...
We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an...
Business cards are dead. Here are five things a self-published book in your area of expertise can do for you that a business card can’t:To access this post...
Everyone says they do public relations, but going about finding the perfect PR firm takes a little know-how. Here's what to consider when selecting a team.To...
How to build your brand: discover 3 brilliant branding strategies the casual-clothes company Marine Layer uses that you should try on for size.To access this...
When you can't afford a publicist, you start to feel like your PR is suffering - and it probably is. Here's how to make the best of it on your own.To access...
Your personal brand reflects the aura and impact of the choices you've made in life and your mode of dress, communication style, values and priorities.To...