Study Finds 1 Out of 2 B2B Sales Reps Fear Making Cold Calls - Lioness Magazine
Sales

Study Finds 1 Out of 2 B2B Sales Reps Fear Making Cold Calls

According to research findings released by ValueSelling Associates, Inc., a leading sales training company, fear is one of the biggest obstacles to business-to-business (B2B) outbound sales prospecting. More than half of sales professionals (53 percent) give up too easily when cold calling and 48 percent are afraid to pick up the phone and make cold calls. […]
To access this post, you must purchase Lioness Monthly or Annual Membership.

According to research findings released by ValueSelling Associates, Inc., a leading sales training company, fear is one of the biggest obstacles to business-to-business (B2B) outbound sales prospecting. More than half of sales professionals (53 percent) give up too easily when cold calling and 48 percent are afraid to pick up the phone and make cold calls. […]

To access this post, you must purchase Lioness Monthly or Annual Membership.