Seed Strategy, The Growth Acceleration Firm, is proud to announce the acquisition of The Cherri Prince Company, a female insights and innovation consultancy.
Today, women account for 85% of all U.S. consumer spending and make or influence 65% of all car purchases, as well as 89% of all banking and 80% of all healthcare decisions. This unparalleled influence is only expected to grow as women’s collective net worth and spending power continues its upward trend.
Cherri Prince, the company’s award-winning founder, has a rich history of helping brands thrive with this crucial target. Prior to starting her consultancy, she created a female insights agency within Leo Burnett, helped launch numerous products marketed to women, and even served as a consultant on the 2000 hit comedy “What Women Want” starring Mel Gibson and Helen Hunt as ad execs tackling the same challenge many brands face today.
“We know that many of our clients are looking to better meet the needs of their female audiences, and Cherri’s addition to Seed makes us the best possible place to turn to for support,” said Seed founder and CEO Susan Jones. “We’ve had the pleasure of working with her over the years on various projects, and she’s always impressed us with her unique perspectives, sharp strategic thinking and contagious optimism.”
“I’m thrilled to join forces with the Seed team to harness the power of female-focused insights, clarity-driving strategy and inspiring creativity to help clients grow,” said Prince. “Together we’re poised to add unlimited value to those seeking to connect at a deeper level with the world’s largest and fastest growing demographic.”