Scopio, an image search engine and licensing platform for trending photos and videos on social media, announces the company is seeking social media photographers interested in profiting from their funny, unusual or unique photos and videos. Scopio’s new portal makes it easy for amateur photographers to upload directly to the platform from their smartphone and expose their creativity to marketers looking to license authentic content for 2017 campaigns. The platform will be demonstrated at the biggest marketing industry conferences of the year, giving photographers even more opportunity to profit from images that may otherwise be stored on their smartphones.
Not only do audiences prefer user-generated photos and videos over stock imagery, studies have shown that user-generated content (UGC) is 35 percent more memorable than other types of media. Marketers, journalists and bloggers are realizing the power that comes with throwing out their posed stock images and harnessing the unique perspective of amateur photographers that relate more to their audience. Scopio already holds over 40 million UGC photos and videos in the platform’s curated library, and is looking to expand further with fresh content to present to marketers designing their 2017 advertising, social media and marketing campaigns. Scopio’s conference schedule includes the Thomson Reuters Roadshow, NYC Media Lab, Murmuration, Maritz Innovation by Design, Digital Media Licensing Association, Transition Conference and Visual Connections.
To get started, photographers can visit https://www.scopio.io/submit.php and upload unlimited images and short video clips in png, jpeg, jpg, gif, bmp and mp4 file formats. Contributors also have the option to simply paste the direct URL link to their content in the portal. Once their contact information and tags are added, photographers are ready to start earning cash from marketers interested in licensing their content. Scopio has found that funny, unusual and unique content is trending and has the potential to be the most profitable. Marketers are also looking for authentic images related to the workplace and entrepreneurship. Content contributors have the potential to make anywhere from $2 – $100 per photo or video.
“Scopio is always on the move. Over the next few months we are attending a variety of tradeshows where we will be providing product demos and signing contracts to media buyers,” said Christina Hawatemeh, founder and CEO of Scopio. “It’s an exciting time for photographers, as stock images fade out, the opportunity to profit from user-generated images grows. That’s where Scopio comes in. We help connect social media photographers and marketers, and facilitate a fair and legal transaction that benefits both parties.”
“We need Instagram images. Without them we have to contact friends with babies to set up photo and video shoots. It is costly and time-consuming, and frankly, not ‘real-life’,” Dr. Agnes Scoville, founder of Pacidose, an infant and baby medicine dispenser, and Scopio client, said. “UGC is priceless. User-generated images show parents how easy Pacidose is. Also as a doctor, I feel ethically driven to not solicit parents to send in pictures of their kids using Pacidose, because I don’t want to imply that it’s OK to give medicine to your child just for the sake of a paid photo opportunity. But if parents are already using it, I welcome that documentation. There is no other product like Pacidose on the market, so it’s very important to show everyday Moms, Dads and caregivers using it.”