The Prosperity Project's 'Canadian Households' Perspective on the New Economy 2021 Launch'
Canadian Households' Perspective on the New Economy 2021 Launch
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Prosperity Project Poll Reports Working Mothers Hit Hard by Pandemic

The latest Prosperity Project tracking poll reports mental health concerns are on the rise among Canada’s working mothers as the COVID-19 pandemic persists.

Prosperity Project’s Canadian Households’ Perspective Poll

The second cross-country survey of more than 1,000 adults found women much more likely than men to feel anxious, stressed and depressed during the pandemic’s second wave as compared to the first. These feelings are even higher among working mothers. They reported experiencing higher levels of stress (52 percent), anxiety (47 percent) and depression (43 percent), compared to working women without children (36 percent; 38 percent; 29 percent). These levels are also higher when compared to working fathers (37 percent; 40 percent; 27percent). Pollara Strategic Insights, in partnership with The Prosperity Project and CIBC, conducted the poll.

Impact on working mothers

In addition to worries about helping with schoolwork and their children’s safety, mothers are also more likely to feel guilty about not spending time with their children. This means women are more likely to turn down jobs or promotions to spend more time with their family. The survey also found that, during the pandemic’s second wave, women were more likely to rework their career paths. Some consider quitting their job, asking for reduced working hours or take a position with different working conditions. 

“The pandemic has caused fear and has affected families. It also created a worrisome third F-word: frozen,” said Pamela Jeffery, founder of The Prosperity Project. The not-for-profit organization strives for the inclusion of Canadian women in the COVID-19 recovery. “Many working mothers are feeling trapped. They don’t see a way out, so they often end up having to sacrifice their careers.”

Childcare, Jeffery notes, is the most critical factor, and has been a key focus of The Prosperity Project’s advocacy efforts.

“Childcare will improve women’s employment. It will improve their mental health. It will improve family flexibility – for women and men. This absolutely needs to happen,” she said, imploring the federal government to implement a long-promised national childcare program.

Prosperity Project Poll highlights

  • Women continue to be more worried about household finances, particularly about repaying debts they already have and paying household bills. However, a plurality of men is also concerned. Working parents are much more concerned about all these issues than those who don’t have children. 
  • Four-in-ten respondents regardless of gender say they have used their savings during the pandemic to make ends meet. Working parents, more so working mothers (48 percent compared to 44 percent working fathers), reported needing to dip into their savings than those without children (35 percent women; 38 percent men). 
  • 44 percent of women feel they will face an economic recession and lack of job prospects once the pandemic is over. Minority women (41 percent) believe they are less likely to be considered for jobs after the pandemic, than White women (29 percent).

“Responses about the work situation did not change substantially between August 2020 and this survey, the timeframe for the second wave of the pandemic. But the mental health impact clearly worsened,” said Pollara Vice-President Lesli Martin. “Worse still, many women expect the levels of anxiety, stress and depression to increase if the pandemic were to continue for another three months.”

About the poll

On behalf of the Prosperity Project, Pollara Strategic Insights conducted an online survey among a randomly-selected, reliable sample of 1,003 adult Canadians from January 26-February 1, 2021. A probability sample of this size carries a margin of error of ± 3.1 percent, 19 times out of 20. To ensure reliable and comparable sub-segment analysis the poll used demographic and regional quotas. The data was weighted by the most current gender, age, and region Census data to ensure the sample reflects the actual population of adult Canadians.

This survey is part of The Prosperity Project’s 2021 Canadian Households’ Perspective on the New Economy initiative.  Partner organizations in the initiative are Enterprise Canada, CIBC and Pollara Strategic Insights.

Full survey results are available here

About The Prosperity Project

Launched in May 2020, The Prosperity Project is a volunteer driven, not-for-profit organization conceived by a diverse group of 62 female leaders from across the country. These women have historically made a difference and are committed to promoting positive change as members of The Prosperity Project.

Pamela Jeffery founded and leads the organization. Jeffery also founded the Women’s Executive Network and Canadian Board Diversity Council. The Prosperity Project making the connection between women and prosperity, underscoring the importance of gender equality during the COVID-19 recovery. The organization will use specific initiatives to bring awareness to the mission. Initiatives will include an awareness campaign – modelled on the famous “Rosie the Riveter” campaign from World War II. The campaign will promote women’s workforce participation and advancement, and a matching program connecting not-for-profit organizations with business expertise to bolster these organizations’ in-house skills and expertise.