All of my non-technical founders, stand up! This month is all about women rocking startups in non-technical industries. From news coverage to accelerator programming, all the glory tends to go to founders who are launching a tech startup.
Want to watch the light dim in the average investor’s eyes? Tell them your startup doesn’t involve tech. However, for those investors who are niche-based or open to opportunities that have real scale potential regardless of the industry, they know that non-technical startups have unicorn and zebra potential, too. Some even utilize technology to scale their product or service.
There are plenty of non-technical superstars — Airbnb, Sweetgreen, Lollaland. Last year, we sponsored World Disrupt Forum’s Mogul Factory in Washington D.C., a forum that brought together non-technical founders and entrepreneurs to learn from founders of some of the country’s fastest-growing companies.
The event was vital because it provided education, encouragement and community to a startup segment that is often overlooked. Non-technical startups are less sexy. They don’t always have cool prototypes or flashy bells and whistles. The really successful ones are usually innovating in a market that is either under the radar or hasn’t been shaken up in a bit. Think Katrina Lake’s Stitch Fix, a fashion-based subscription service.
Join us as we focus on founders who are trying to shake up things non-tech and we provide tips, advice and more that non-technical founders can use to move their startups forward.
May you and your families be safe during this unprecedented time …
Rock your day,