Natasha Zena natashazena_

Non-Technical Startups And The Women Behind Them Hit The Spotlight

April 1, 2020

2 Min Read

All of my non-technical founders, stand up! This month is all about women rocking startups in non-technical industries. From news coverage to accelerator programming, all the glory tends to go to founders who are launching a tech startup.

Want to watch the light dim in the average investor’s eyes? Tell them your startup doesn’t involve tech. However, for those investors who are niche-based or open to opportunities that have real scale potential regardless of the industry, they know that non-technical startups have unicorn and zebra potential, too. Some even utilize technology to scale their product or service.

There are plenty of non-technical superstars — Airbnb, Sweetgreen, Lollaland. Last year, we sponsored World Disrupt Forum’s Mogul Factory in Washington D.C., a forum that brought together non-technical founders and entrepreneurs to learn from founders of some of the country’s fastest-growing companies.

The event was vital because it provided education, encouragement and community to a startup segment that is often overlooked. Non-technical startups are less sexy. They don’t always have cool prototypes or flashy bells and whistles. The really successful ones are usually innovating in a market that is either under the radar or hasn’t been shaken up in a bit. Think Katrina Lake’s Stitch Fix, a fashion-based subscription service.

Join us as we focus on founders who are trying to shake up things non-tech and we provide tips, advice and more that non-technical founders can use to move their startups forward.

May you and your families be safe during this unprecedented time …

Rock your day,

About the author

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Natasha Zena

Around age eight Natasha Zena was told it was a woman’s job to take care of the home and since then she has built a career out of telling women they can do whatever the hell they want to do. She is the co-founder of Lioness, the go-to news source for everything female entrepreneur. Natasha was recognized as an emerging leader in digital media by The Poynter Institute and the National Association of Black Journalists. She has mentored women entrepreneurs and moderated panels at a number of national accelerators, Startup Weekends and conferences such as The Lean Startup Conference, the Massachusetts Conference for Women, Women Empower Expo and Smart Cities Connect. Natasha is also the author of the popular whitepaper, "How To Close The Gender Gap In Startup Land By 2021." In her spare time, she writes short fiction and hangs out with her son, Shaun.