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Photo courtesy of Serena Williams Jewelry
Cash Flow Leadership News Briefs

New Jewelry Collection From Serena Williams to Help Black-owned Small Businesses

In July of last year, tennis icon and fashion designer Serena Williams introduced her now-iconic Unstoppable diamond jewelry collection. Its success has inspired a new collection called Unstoppable Brilliance. Unstoppable Brilliance is a highly curated line of fashionable enamel and diamond necklaces. The collection will once again benefit Accion Opportunity Fund in their efforts to support Black-owned small businesses.

“I’ve always said, everyone’s dream can come true if you just stick to it and work hard,” said Williams. “I hope that this new Unstoppable Brilliance collection will continue to help those Black-owned small businesses who have shown their unstoppable perseverance to succeed over the last year.”

A jewelry collection for ambitious women

Unstoppable Brilliance consists of four reversible toggle necklaces in 14k gold vermeil, ceramic enamel and baguette-cut diamonds. These necklaces incorporate the original open circle. The design symbolizes endless strength and resilience.

Above all, Serena’s mission is to inspire and empower women. To honor this mission, one side of the circle is again inscribed with the word Unstoppable. The reverse features six pairs of sparkling baguette diamonds set in ceramic enamel in a choice of four color. These colors are Crisp White, Onyx Black, Queen’s Pink and Tangerine Orange.

How Serena Williams Jewelry will assist small businesses

A portion of net proceeds from all Serena Williams Jewelry sales, including Unstoppable Brilliance, will benefit Accion Opportunity Fund’s Small Business Relief Fund. This fund directly supports Black small-business owners.

“We are so grateful for the contribution Serena Williams has provided. It enables us to continue supporting Black entrepreneurs with loans and coaching, as we emerge from the devastating blows of COVID 19,” remarked Accion Opportunity Fund’s CEO Luz Urrutia. “She inspires us all with her will to win, unstoppable passion and commitment.”

Unstoppable Brilliance Collection

Hi-res images

About Accion Opportunity Fund

Accion Opportunity Fund works to create an inclusive, healthy financial system that supports the nation’s small business owners by connecting entrepreneurs to affordable capital, educational resources, coaching and networks. Through innovative partnerships and outreach strategies, Accion Opportunity Fund reaches entrepreneurs of color, low-income entrepreneurs and women, who often lack access to the financial services they need to build and grow their businesses. From financial assistance to expert advice, Accion Opportunity Fund’s Small Business Relief Fund provides critical relief to small businesses impacted by the COVID-19 crisis — especially those run by women, people of color and immigrants. Opportunity Fund Community Development the lending arm of Accion Opportunity Fund, California Finance Lender license #6050609.

www.aofund.org.

About K.P. Sanghvi

K.P. Sanghvi is one of the world’s largest diamond and diamond jewelry manufacturers, having worked with iconic jewelry brands across the globe for over 50 years. Guided by the insights and leadership of three generations of the Sanghvi family, K.P. Sanghvi places social responsibility at the forefront of the company values, along with integrity and quality craftsmanship.

Read about Plastiq and Visa’s small business grant program for Black women entrepreneurs.