Mom Startup Launches War On Boredom

Mom startup founders Ayanna Smith and Melody Jackson dive into the family edutainment business with new venture, Rock'n Rumble. The concept combines physical, imaginative and interactive play with the core values of humanity.
Rock'n Rumble Ayanna and Melody
Co-Founders Ayanna Smith and Melody Jackson.

District of Columbia-based mom startup, The Jackson Smith Group, LLC announced the launch of its new venture, Rock’n Rumble indoor family edutainment center and cafe. It is a uniquely-designed family entertainment center (FEC) built on the group’s philosophy of the five essential pillars of community, including family, self-identity, environment and sustainability, diversity and inclusion and civic responsibility. The concept combines physical, imaginative and interactive play with the core values of humanity. Rock’n Rumble is slated to open its doors in spring 2015 and will cater to children 12 and under.

“What’s unique about Rock’n Rumble is our multifaceted design concept that combines the things that kids and parents love most,” said The Jackson Smith Group co-owner, Ayanna Smith. “Our research shows that children want diversity in play and parents want to feel secure. A fun yet challenging play experience mixed with cafe and lounge options makes Rock’n Rumble the next big thing in family fun.”

In addition to an array of play choices for children of varying ages, Rock’n Rumble will offer private parties, after school care, summer camp, Friday night drop-off, special programs and performances, and membership packages. It is a first of its kind venue for Washington, DC that will fill a void left by existing play centers and recreational facilities, which often have long waiting lists for parties.

The layout will allow parents to observe multiple play areas from various locations throughout. All visitors will have access to the facility’s wireless internet connection and there will be a mini-cafe that will offer sandwiches, fruit, snacks and beverages. Rock’n Rumble will meet ADA standards and will be tailored to the needs of children. A carefully crafted design will ensure complete safety and convenience.

“We like to say that Rock’n Rumble is where innovation meets fun,” said Melody Jackson, co-owner of The Jackson Smith Group, LLC. “After spending the last five years visiting theme parks, children’s museums and recreational facilities in other cities, we decided to combine the best of the best and bring the excitement right here to the District. There’s absolutely no other indoor play space that offers what we plan to bring to the city. Rock’n Rumble will definitely be the most fun your kids will have.”

The Jackson Smith Group plans to launch an Indiegogo crowdfunding campaign on Oct. 7 to support Rock’n Rumble. They anticipate raising $100,000 in 30 days to help cover startup costs.

For more information about Rock’n Rumble and to donate when their campaign starts, visit

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