In Her Own Words: Bra Bridge Founder On Living Every Single Day As If It's Her Last - Lioness Magazine
Attorney Judith Samson is the founder of Bra Bridge.
In Her Own Words

In Her Own Words: Bra Bridge Founder On Living Every Single Day As If It’s Her Last

Attorney Judith Samson talks becoming a female founder with her new product, The Bra Bridge, and why she lives her life as if she's been given a death sentence. Get inspired as she tells her entrepreneurial journey In Her Own Words.

I am a wife (22 years), mother of three boys (ages 18, 16 and 12), criminal defense lawyer (20 years) and entrepreneur. Three months ago, I launched The Bra Bridge. Oh, and did I mention I turned 48 years old yesterday? I frequently ask myself: “Have I lost my mind?” “Am I taking on too much?” Maybe, but it’s worth every bit of stress, anxiety, excitement and joy.

I have never been faced with illness, but I live as if I have been inflicted with a death sentence and make it a point to live every single day as if it’s my last. That might sound morbid and that’s not my intention. I just don’t want to wake up one morning wondering what happened to the last 20 years of my life and why didn’t I do or accomplish more?

I have enjoyed being a lawyer and helping people the last 20 years, but I always knew I wanted more. It’s not about the money. For me, it’s the challenge. I want to make a small difference in women’s lives.

How My Problem Is Helping Other Women Just Like Me

The Bra Bridge helped me with my confidence issues. We as women are so hard on ourselves. We are our biggest critic and I am no different. I thought I looked wider than I should. Having large breasts caused me to have bad posture. For some reason, I believed if I slouched, my breasts won’t stand out as much. I know that is silly talk. But, that is how the Bra Bridge came about. I noticed if I pulled my bra cups together, I looked narrower and there was less bouncing. I felt younger and more attractive. A simple fix had a dramatic result and even bigger effect on my confidence.

There’s no question, this has been a challenge. I have been asked many times; what about a proper bra fitting, won’t that solve the issue? No, it does not. A bra fitting is to assist with your proper sizing. The Bra Bridge pulls the bra cups in so you have a slimmer look (instead of the breast falling beyond the ribcage, they are pulled inward). By pulling the breasts inward, the Bra Bridge lifts and hold the breasts so there is less bouncing. 

It is my life philosophy to dream big, you might not accomplish everything, but don’t stop trying. Find your passion and turn it into a business. The benefits will always outweigh the detriments. For example, get your children involved in your business. It teaches them anything is possible. Network with other female entrepreneurs. I have found other women to be incredibly beneficial and supportive.

Starting a business not only provides a sense of accomplishment and self-worth, but it trickles down to all parts of your life. It forces you to be creative, engaging with others, keeps your mind active and most of all, provides joy and excitement.

I can honestly say, I wake up every morning with a list of things to do for both businesses. I get them done (most of the time), come home, cook dinner and start my “other” life, being a mom and wife. How lucky am I?