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H&M Americas and Buy From A Black Woman Celebrate Partnership and the Inspire Tour Featuring Black Women-Owned Businesses

After three years of continued impactful collaboration, H&M Americas and Buy From A Black Woman (BFABW) are celebrating the fourth year of their partnership to advance the non-profit’s mission of empowering, educating and inspiring Black women owners and the people who support Black women-owned businesses.

Presented by H&M, the BFABW Inspire Tour is an annual multi-city pop-up shopping event that features products from Black women-owned businesses in H&M stores across the country – rallying communities to shop from local vendors and providing important networking opportunities for business owners. The 2024 Inspire Tour will touch down in 6 cities this July activating around the theme ‘Black Women Are Still Here’ – emphasizing an ongoing need for support.

“When you support a Black Woman Business Owner, you support a whole community. Since our partnership with H&M began in 2021, we have transformed communities and created more opportunities for Black Women’s Businesses through initiatives like the Buy From A Black Woman Inspire Tour,” says Nikki Porcher, Founder of Buy From A Black Woman. “Which is why it’s disappointing to see what’s happening with programs being defunded and cut. Buy From A Black Woman and H&M are still working together to ensure that Black Women Business Owners are seen, heard and supported. Because Black Women are still here.”

Inspire Tour

The tour will kick off in New Orleans, LA with a 2-day event and culminate in Toronto, ON – marking the Inspire Tour’s official international debut. Additional stops on the tour will include Chicago, IL, Tulsa, OK, Washington D.C., and Macon, GA.

In addition to the Inspire Tour, H&M Americas will reinforce its ongoing support of Buy From A Black Woman through a variety of activities that underscore a shared mission of addressing the unique obstacles that Black women face in their entrepreneurial journey. Throughout 2024, H&M Americas will continue to power the BFABW Black Woman Accelerator Program, a grant program for business owners ready to be certified as minority-owned businesses, as well as the annual Buy From A Black Woman Holiday Market, which will take place this December.

Black women-owned businesses

With the 2024 Inspire Tour and since first partnering in 2021, together H&M Americas and Buy From A Black Woman have:

  • Spotlighted over 65 Black women-owned businesses in H&M stores across both the Inspire Tour and Holiday Market, which has directly impacted the business owners’ bottom line – from increased brand credibility and visibility to important networking opportunities.
  • Activated 42 pop-up events and rallied local communities in 14 cities to amplify Black women-owned businesses across both the Inspire Tour and Holiday Market.
  • Supported 30 Black women-owned businesses in becoming certified minority-owned businesses through the Black Woman Accelerator Program.

Buy From a Black Woman

“H&M is proud to continue our partnership with Buy From A Black Woman and introduce the Inspire Tour into the Canadian market, deepening our commitment to promoting economic inclusion for Black women entrepreneurs,” says Donna Dozier Gordon, Head of Inclusion & Diversity, H&M Americas. “At a time when corporate inclusion and diversity initiatives are under scrutiny or being abandoned altogether, H&M is committed to reinforcing our efforts, as we maintain the belief that I&D is a critical cornerstone for the success of our business.”

Buy From A Black Woman is a nonprofit organization that supports Black women business owners by providing funding, education and access to the highest-ranking online directory of Black Women-Owned Brands in the world. Founded by Nikki Porcher in 2016, #BuyFromABlackWoman has now become a movement with over 220,000 supporters. Despite funding cuts last year, Buy From A Black Woman helped Black Women Entrepreneurs drive over $2.7 million in revenue.

The 2024 Inspire Tour

New Orleans, LA – July 6 and July 7

Presenting: AQUA Waterproof HeadwearGrace The CollectionImani SmileKate Lynn & AdwoaMy Tribe Essentials and Sibahle Teas

French Quarter
418 North Peters Street
70130 New Orleans

Chicago, IL – July 13

Presenting: Mahogany Brown Candle Co. and Natural Radiant Life

Roosevelt Collection
150 W Roosevelt Rd
60605 Chicago, IL

Tulsa, OK – July 14

Presenting: LAMIK Beauty and Mamie L Pack Media

Woodland Hills Mall
7021 South Memorial Drive, Suite 225B
74133 Tulsa, OK

Washington D.C. – July 20

Presenting: AcARRECopper and Brass Paper GoodsJoy of Beauty and On the Edge Baby Hair

The Shops at Georgetown Park
3222 M Street
Northwest, Washington, DC, 20007

Macon, GA – July 21

Presenting: Emmerse and The Artsy Girl 

The Shoppes at River Crossing
5080 Riverside Drive, Suite 214
31210 Macon, GA

Toronto, ON – July 27

Presenting: Coo-Mon Accessories et Cultures with more to be announced soon.

Toronto Eaton Centre
1 Dundas Street West
M5G 1Z3 Toronto

About H&M

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME and ARKET, as well as Afound. For further information, visit

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