Chooka product designer Kate Wright.
“Rain, rain, go away, come again another day.” At some point in our lives, we have heard this light-hearted jingle related to the bad weather outside. But for Kate Wright, it is fair to say that the rain can stay just a bit longer in her book. As the product designer for the stylish and rainproof boot line, Chooka, Kate has reinvented the shoe that many may often take for granted.
The life of a designer isn’t just trying on shoes for fun, but an abundance of research and tons of creative work. On a daily basis, Wright is staying up to date on the trends, corresponding about product samplings and six hours of her day drawing new silhouettes, specifications and artwork.
“I usually begin the design process a year and a half before the consumer is actually able to buy it, and am looking for constant visuals of what is going on in apparel,” Wright said.
When coming on board to design the Fall 2017 line of the rain boot, there were many considerations, but what it all boiled down to was seeing through the eye of the consumer. After much evaluation, including her own personal experience fitting into the demographic as well as trusted insights from friends and family, Wright was able to envision the person sporting a Chooka boot.
“The woman I have in mind when I am designing the product is somebody who is stylish in an effortless, stylish kind of way. [She appreciates] good construction, comfort and someone who gets out there anyway no matter what the weather is,” said Wright.
The ideal consumer as described by Wright comes through seamlessly in the new line which features a variety of prints, solids and color pops in a range of heights. Each piece features a signature brown buckle or ties to distinguish the boot from others, and it does so in a way that makes Chooka a shoe favorite of those in rainier cities.
Her personal favorite shoe from the collection thus far is a hard choice, but if she had to choose it would be “Rain Ducks.” “It’s a mid-short boot based on the style of a traditional duck boot, but the thing is that it is made of all rubber. I just love the playful nature of it.”
The next time you go shopping, be sure to visit Chooka to brighten up your wardrobe for the rainy days.