Woman tossing a chocolate bar in the air, representing the #DOVEInstaGrants program
Photo by Tamas Pap on Unsplash
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DOVE Chocolate Launches #DOVEInstaGrants for Women Entrepreneurs

Established businesses and new business ideas welcome for the chance to win one of three $10,000 grants through November 19, 2021.

Mars Wrigley’s DOVE Chocolate recently unveiled the #DOVEInstaGrants program, which helps to support budding and established female small business owners. The brand is calling on all women who mean business to pitch new ideas and established small business concepts. Business owners will have a chance to win one of three $10,000 grants to further fuel their entrepreneurial dreams. Female business entrepreneurs can win DOVE Chocolate “InstaGrants” by sharing a :30 second business “pitch” video in-feed on Instagram with #DOVEInstaGrants #Contest @DoveChocolate in the caption. They can also visit InstaGrants.DoveChocolate.com through Friday, November 19, 2021. The site also includes details on how to enter and how to craft a winning pitch.

The program is inspired by DOVE Chocolate’s long-term partnership with CARE, an international humanitarian agency. The partnership highlights the companies’ mutual desires to empower women in West African cocoa-growing communities. Together, DOVE and CARE help women build their own small businesses and define their financial voice. 

A promotional graphic for the #DOVEInstaGrants
Money experts, Tori Dunlap and Carmen Perez, join DOVE® Chocolate to launch the #DOVEInstaGrants program to help female small business owners fuel their entrepreneurial dreams. Three aspiring entrepreneurs will be awarded $10,000 each to support their business.

A financial community for women small business owners

Here in the U.S., women are often kept out of financial conversations. This can impact their financial confidence as they age. Despite these commonalities in experiences with money, U.S. women lack financial community. A financial community helps them seek inspiration, advice and counsel from women like them.

“As part of a company that actively supports women, as seen through Mars’ Full Potential Platform, and as a long-term partner of CARE, #DOVEInstaGrants embodies our mission to help support and elevate women in business,” said Leslie Philipsen, Brand Director, DOVE Chocolate. “The goal of #DOVEInstaGrants is to offer women a sense of community and support with a platform to express their smart business ideas – whether they’re just getting started or are more established. Mars Chocolate has seen remarkable progress through our work with CARE in West Africa, and we’re excited to help ignite creativity and conversation here in the U.S. by helping women build their financial confidence.”

Supporting the #DOVEInstaGrants

DOVE Chocolate is trying to raise awareness for the #DOVEInstaGrants program. To do so, the brand has partnered with female money experts Tori Dunlap (@Herfirst100k) and Carmen Perez (@makerealcents). Dunlap and Perez both help women build financial equity and confidence through their social channels. They are encouraging their followers to enter for a chance to win a $10,000 grant. Contestants must share their idea or more established business concept in a short video of 30 seconds or less. Dunlap and Perez will join DOVE Brand Director Leslie Philipsen in judging the entries and selecting the finalists. Specifically, they will be looking out for an eye to concepts that showcase innovation, sustainability and female-first ideas.

#DOVEInstaGrants is the latest program from Mars Wrigley to create better moments and more smiles for consumers across the U.S. For more information or to enter, visit InstaGrants.DoveChocolate.com or visit DOVE Chocolate on Instagram. For more information about DOVE Chocolate, visit www.DoveChocolate.com, or visit the brand on FacebookTwitter and TikTok.

About DOVE Chocolate

Pleasure infuses life with passion, inspiration and purpose. DOVE Chocolate is on a mission to empower women to “choose pleasure” every day and live life fully with no regrets. DOVE Chocolate embraces the spirit of choosing pleasure by crafting chocolate that unlocks pleasure from the very first silky-smooth bite. Starting with only the best cacao beans, Mars Wrigley takes great care to maintain the highest standards of quality when crafting DOVE Chocolate.

About Mars, Incorporated

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.

We have a diverse and expanding portfolio of confectionery, food and petcare products and services. We employ 125,000 dedicated Associates who are all moving in the same direction: forward. Mars, Incorporated boasts $40 billion in annual sales. We produce some of the world’s best-loved brands including DOVE, EXTRA, M&M’s, MILKY WAY, SNICKERS, TWIX, ORBIT, PEDIGREE, ROYAL CANIN, SKITTLES, BEN’S ORIGINAL, WHISKAS, COCOAVIA and 5; We also take care of half of the world’s pets through our nutrition, health and services businesses. These businesses include AniCura, Banfield Pet Hospitals, BluePearl, Linnaeus and VCA.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles are Quality, Responsibility, Mutuality, Efficiency and Freedom. These principles inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, measures the company’s progress in service of its purpose; The world we want tomorrow starts with how we do business today.

Groupon recently surveyed women small business owners in the COVID era. See the findings here.