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Digital Summit Detroit Gears Up For A Spectacular September Forum

Digital Summit Detroit is a premier digital strategies forum transforming the future of the digital commerce ecosystem. Digital Summit gives digital professionals like you an opportunity to learn directly from the world’s digital industry experts, network with your peers, and teach you how to turn your ideas into transformational solutions.

Digital Summit Detroit Gears Up For A Spectacular September Forum - Lioness MagazineDigital Summit Detroit is a premier digital strategies forum transforming the future of the digital commerce ecosystem – including Marketing, UX & Design, Search, Content, Mobile, and more.

Every company with a customer base faces the same challenge – how do we keep up with our competition amidst the myriad of digital channels and peer-to-peer communication available to consumers? How do we find new customers, take care of the ones we have, and create strategies for growth and engagement that keep up with the rapid pace of change in technology and consumer behaviors?

Digital Summit gives digital professionals like you an opportunity to learn directly from the world’s digital industry experts, network with your peers, and teach you how to turn your ideas into transformational solutions.

Why Attend Digital Summit Detroit?

Market Smart, Better, and More Human

Digital Summit provides you with real-world, practical solutions happening at the crossroads of marketing, analytics, user experience, and emerging technologies. Even if you have your marketing strategy mapped out, there’s always opportunity to stay ahead of the rapid changes in technologies, algorithms, and how people are relating to your company. You’ll be able to apply what you’ve learned at Digital Summit immediately — optimizing a better customer experience and a rock-solid bottom line

Quality Time with Experts

Take advantage of this rare opportunity to meet face-to-face with the world’s leading voices in Marketing, SEO, design, mobile, and more. Better yet, bring your entire team to share ideas and get your toughest questions answered by the experts.

Peer-to-Peer FTW

Digital Summit sessions are the place to be for big ideas, practical know-how, and innovative solutions to the thorniest digital marketing problems. Equally valuable is the “hallway track” that happens outside of the session rooms. Take your level of inspiration to exponential new levels of awesome, through countless networking opportunities with your peers.

Experience Digital Summit

  • Inspirational keynote presentations at the leading edge of Digital Marketing spectrum
  • The latest trends, best practices and hot topics condensed into sessions that resonate with modern marketers
  • Produced with you in mind… easy onsite logistics, ample personal space and WiFi
  • A Sponsor Gallery featuring dozens of the latest tools, products, and innovators
  • Fun evening events, cool swag, and plenty of networking opportunities

Who Should Attend

  • Marketing and content leaders from companies of all sizes
  • CMOs and CEOs looking to optimize their digital strategies
  • UX and Design experts looking to level up their marketing knowledge
  • Technology evangelists and entrepreneurs pushing the boundaries of content, analytics, mobile, and more
  • Companies and professionals engaged in the mobile marketing and content ecosystem
  • Practitioners of SEO, Social, and Brand Storytelling
  • Creative professionals working in an agency setting

Speakers

Timothy Mahoney | Chief Marketing Officer, Global Chevrolet and Global GM Marketing Operations Leader, General Motors

Timothy Mahoney

Tim Mahoney was appointed Chief Marketing Officer Global Chevrolet and Global GM Marketing Operations Leader atGeneral Motors in April 2013. Tim has nearly 30 years of automotive industry marketing experience. His key responsibilities include aligning and growing the Chevrolet brand globally and establishing Chevrolet’s global communications platform, Find New Roads. He earned a Master degree in Business Administration in Marketing Management at Drexel University in 1983 and a Bachelor’s degree in Arts of Foreign Languages & International Studies from Newberry College in 1978.

Carmen Bryant | Director, Content Innovation Agency, NBCUniversal

Carmen Bryant

Carmen Bryant leads the trends and insights practice forNBCUniversal’s Content Innovation Agency. In this role, she is responsible for oversight and management of The Curve, the CIA’s trends and insights brand (semiannual publication, films, website) that examines what’s ahead in consumer culture and she also oversees the design, execution, analysis and communication of insights for major research study initiatives. Prior to her current role, she was the Director of Research & Insights for Essence, where she oversaw and directed all of Essence’s research efforts, and was responsible for driving strategic insights for all divisions of ESSENCE Communications.

Andy Beal | CEO, Trackur

Andy Beal

Andy Beal is the CEO of Trackur.com, one of the world’s largest and most trusted social media monitoring tools. The co-author of the critically-acclaimed book Radically Transparent: Monitoring and Managing Reputations Online, Beal has spent more than a decade advising individuals and businesses on how to manage their online reputation. His new book, Repped: 30 Days to a Better Online Reputation, provides a practical plan for improving personal and corporate reputations.

Anne Gherini | Head of Marketing & Communications, StumbleUpon

Anne Gherini

Anne leads the marketing team at StumbleUpon focused on both performance and branding. Prior to joining the StumbleUpon team, Anne worked with both large entertainment brands, such as Sony and Paramount, as well as leading the marketing for several early stage mobile and social startups. Her focus has been building strategies that involve working closely with product on data driven marketing tactics while coupling with both public relations and brand campaigns. Anne graduated from University of California, San Diego.

Joshua Weaver | Social Media Manager, Zappos

Joshua Weaver

Josh Weaver is a Social Sensei at Zappos, a service company owned by Amazon, that just so happens to have the best selection of shoes and clothing online. Josh joined Zappos in 2013 and currently focuses on trend analysis, emerging platforms and oversees the social efforts of Zappos’ liquidation channel 6pm.com. Prior to his time at Zappos, Josh spent a few years cutting his teeth in the start-up world focusing on public relations and business development. This combination ended up fueled his passion for social media which combines his two favorite things: talking and making new friends.

Cortney Henseler | Director, Consumer Analytics & Research, AOL

Cortney Henseler

Cortney Henseler is Director of AOL’s Consumer Analytics & Research team, where she oversees sales research. Her team is tasked with developing consumer and marketplace insights as well as developing ROI and ad effectiveness solutions for AOL’s clients. While at AOL, Cortney has lead industry-leading research related to Path to Purchase, Multi-Platform, and OLV. Prior to AOL, Cortney was Director of Human Intelligence at Starcom Worldwide. She worked with global brands including LEGO, Sara Lee, Hanes, Hallmark, and Nintendo and was tasked with infusing consumer insights into client teams to inform communication strategies. She worked on groundbreaking mobile research, comprehensive category consumer journey studies and developed a media budget allocation methodology.

 

Megan Imbres | Director of Marketing, North America and Australia/New Zealand, Netflix

Megan Imbres

Megan is currently the Director of Marketing, North America and Australia/New Zealand at Netflix. Megan oversees all go-to-market activity for Netflix as well as campaigns behind notable original content like Orange is the New Black and Daredevil. During her tenure at Netflix, she led initiatives like TV Got Better and the highly regarded NY Times native piece for Orange is the New Black. Prior to her role at Netflix, Megan worked in a variety of settings ranging from small boutique ad agencies in New York to her work on accounts like American Express and Microsoft with Crispin, Porter + Bogusky. Her work on American Express’ Small Business Saturday campaign earned two Grand Prix at Cannes.

Geoffrey Colon | Communications Designer, Social Data Expert, Microsoft

Geoffrey Colon

Geoffrey Colon is a Growth Marketer at Microsoft for the Bing Ads product based in Bellevue, Washington. In his role, Geoffrey leads a scrum team of social media marketers and data analysts who create, execute and measure digitally-driven strategies to help drive education and adoption of the Bing Ads product by small to medium sized businesses and premium marketers and advertisers. He is also a subject matter expert on personal branding, the DIY economy, social data, socializing the enterprise, content marketing and disruptive innovation.

Pamela Vaughan | Manager of Optimization and Growth, HubSpot

Pamela Vaughan

Pamela Vaughan is a 6-year member of the marketing content team at HubSpot, a leader in marketing and sales software. She’s currently responsible for the optimization, growth, and measurement of HubSpot’s core blogs. While she has a background in blogging and content creation, she’s proof that contrary to popular belief, people with degrees in communication can be analytical, too.

Stuart Dinnis | Director of Loyalty, Virgin America

Stuart Dinnis

Stuart Dinnis is the Director of Loyalty for the award-winning, California-based airline, Virgin America. In his role, Stuart is responsible for leading the airline’s Elevate loyalty program, overseeing revenue growth across the program’s portfolio of air and non-air partners and managing the growing membership base of 3.5 million. Prior to this, Stuart was the Head of Commercial for Virgin Australia’s loyalty program – spearheading the program’s double digit membership growth and was heavily involved in the repositioning of the airline from its original market position as a low cost-carrier into a premium, full-service airline.

 

John Colucci | Engagement Editor, Engadget/AOL

John Colucci

John started his career as a teen correspondent for CBS News and a show called Studio Y at the age of 17, but after college he took his career in a different direction by moving to San Francisco and becoming a project manager for Old Navy and eventually Virgin America. In 2013, he joined Engadget, where he leads all aspects of the site’s social media operations as the Engagement Editor. He’s also interviewed Cookie Monster and the executive producer of Sesame Street and filed many stories involving the intersection of tech and culture. He also appears regularly on HuffPost Live and speaks on panels like his most recent one at SXSW titled “Redefining Realness for Brands on Twitter” and Social Media Today’s Social Shake-Up on Crisis Communication.

 

Sarah Weise | UX Director, Booz Allen Hamilton

Sarah Weise

Sarah Weise is a certified UX professional with over a decade of hands-on experience in the field of user research and UX strategy. In today’s digital world, Sarah is passionate about creating a human connection. She specializes in creative, lean ways to empathize with customers, and boasts a proven track record of successful UX design and digital branding projects for commercial and government clients. She is also recognized in the UX community for her fixed-price menu approach to lean UX — she coined the term “Express Usability” at a 2010 UXPA conference in Munich.

 

Sabrina Majeed | Product Design Manager, BuzzFeed

Sabrina Majeed

Sabrina Majeed is a product designer currently focused on improving the iOS app experience at BuzzFeed. Prior to BuzzFeed she has also designed mobile apps for Venmo, Miso, and Intuit. Beyond designing actual products she’s also passionate about helping to build strong design teams and design cultures in companies.

Peter Corbett | CEO, iStrategyLabs

Peter Corbett

Peter Corbett is the founder and CEO of iStrategyLabs – a digital agency that develops solutions to clients’ challenges and brings them to life in the online and offline world. He’s widely known for his marketing acumen coupled with a deep technical background, and a focus on community building. His client work includes brands like Disney, ESPN, ABC, NPR, PBS, GE, Microsoft, NASDAQ, Intel, GEICO, American Eagle Outfitters, Pinkberry, Honest Tea, Coca-Cola, Crate & Barrel/CB2, Ford, and many more. Peter has mentored half a dozen startup accelerator classes, advised hundreds of early stage tech companies, founded the massive DC Tech Meetup, and created the 12,000+ person DCWEEK festival.

Michael King | Founder & Digital Marketing Consultant, iPullRank

Michael King

One of the hardest working, and most unapologetically bold, technical marketer’s in the game, Mike King is single-handedly changing the job description of marketers today as a groundbreaking force in the Digital Marketing world. An artist and a technologist, all rolled into one, King recently founded boutique digital marketing agency, iPullRank in order to allow his creative approach free reign. Self-taught, self-possessed, and famously self-assured, Mike’s potent levels of moxie drives the increasingly multifaceted modes he can operate in to deliver on a cross-discipline strategy.

Gregarious Narain | Co-Founder & CTO, Chute

Gregarious Narain

Gregarious is the co-founder and CTO of visual marketing automation company Chute. He is responsible for architecting and scaling the Chute platform. Previously, Gregarious was the VP of Product at Klout where he helped establish the Klout Score as the standard for online influence through product development and developer outreach.

Eve Mayer | CEO, Social Media Delivered

Eve Mayer

Ranked by Forbes as the Fifth Most Influential Woman in Social Media, Eve Mayer is the CEO of Social Media Delivered, one of the most respected social media companies worldwide serving clients with consulting, training and outsourced social media. Eve has spoken in over 30 U.S. cities, as well as in Ireland, France, the UK and Iceland at universities, companies and conference groups, including Cisco, Vistage, Microsoft, Purdue, and Manchester Metropolitan University.

 

Aziz Hasan | VP Product Experience, Refinery29

Aziz Hasan

Aziz Hasan has spent more than 10 years in the digital world, now leading the newly created product experience teams at Refinery29. In the past, he spearheaded Engagement Strategy at Say Media, lead UX design and branding for Before the Label, and served as Digital Brand Director for Eva Khurshid, where he developed the brand platform and visual communication strategy.

 Michael Barber | Founder, barber&hewitt

Michael Barber

Michael Barber is the founder of barber&hewitt, a consultancy dedicated to helping brands blend creative and data to tell better stories, execute exceptional strategy, and develop better teams and products, all the while leaving a legacy the organization’s namesake would be proud of. For over a decade, his teams have consulted with a broad range of clients including Kroger, Kraft Foods, Right Guard, Purex, UBISOFT, Fremantle Media, Swingline, and Henkel. This work has been awarded numerous industry accolades, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch. When he isn’t tinkering at barber&hewitt, you’ll find him teaching at various universities and honing his unhealthy obsessions with donuts, planes, the Arizona Wildcats, and his two Westies.

Linna Ferguson | Digital User Experience Director, Booz Allen Hamilton

Linna Ferguson

Linna Ferguson is a Certified Usability Analyst, Agile Coach, and Team Facilitator with over fifteen years of hands-on experience in the UX field. Through the use of an Agile mindset and techniques such as Design Thinking, Lean UX, and the User Centered Design process, she has supported clients throughout the federal and commercial sector. She has worked to apply a full spectrum approach that merges technology, design, web content strategy and social engagement to her projects. Areas that she is particularly passionate about include strategic UX integration, enterprise level UX implementation, large scale content management strategies and the application
of UX tools to Agile based projects.

Will Sullivan | Director of Mobile, Broadcasting Board of Governors

Will Sullivan

Will Sullivan is the Director of Mobile for the Broadcasting Board of Governors, leading strategy, design and development for mobile news and language training products in 61 languages for a weekly total audience of 215 million people around the world in more than 100 countries. He’s also a trustee for the Washington DC Awesome Foundation and a Strategic Adviser for Roost, a Y-Combinator-backed startup, building web push notification tools used by companies including Vice, Smashing Magazine and NBC.

Susan Prater | Senior Marketing Consultant, Salesforce

Susan Prater

Susan is a Senior Marketing Consultant at Salesforce and is responsible for providing cross-channel strategic planning, program optimization, analysis and best practice guidance for clients across many verticals. Over the past 15 years she has grown the digital footprints of such local brands as Masco Cabinetry, Owens Corning and Ford Motor Company. She currently serves as a judge for the WebAwards and Mobile WebAwards and is a past speaker at Salesforce Connections, Search Engine Strategies and Online Marketing Summit.

 

Matthew Capala | Founder, Search Decoder, NYU Professor

Matthew Capala

Matthew Capala is an international SEO strategist, growth hacker, entrepreneur, speaker, and author. He is the founder of Search Decoder, a place for bootstrap marketing ideas for entrepreneurs, and Adj. Professor at NYU, where he teaches graduate advanced courses on search marketing and website analytics. Matthew writes for several leading blogs, including The Next Web, ProBlogger, and Sparksheet, and is frequently featured on global media outlets, including the Huffington Post. His latest highly-praised, 5-star book “SEO Like I’m 5″ is available on Amazon at SEOLike5.com.

 

David Helms, Chief Product Officer, Radius Networks

David Helms

David Helms is the Chief Product Officer at Radius Networks, the leading provider of proximity services to major retailers, restaurant chains, sports complexes and other brick-and-mortar operations that are using geofencing and proximity beacon technology to generate invaluable business intelligence and drive innovative customer engagement opportunities. At Radius Networks, David leads new product initiatives and develops strategic partner and customer relationships.

 

Ryan Jones | Manager, Search Strategy & Analytics, Sapient Nitro

Ryan Jones

Ryan Jones manages an international search team at Sapient where he helps large brands become components of customer stories. A software engineer turned SEO Ryan helps examine search and analytics problems from multiple angles. When he’s not immersed in data, Ryan enjoys playing hockey, softball, golf, and trying to take over the world – which he would have already succeed in doing had it not been for those meddling kids and their dog.

 

Quinn Whissen | Marketing Manager, Vertical Measures

Quinn Whissen

Quinn Whissen is the Marketing Manager at Vertical Measures, a content marketing agency based in Phoenix, Arizona. Quinn leads internal cross-platform content marketing efforts, working with individuals from every department to produce useful content for VM’s audience. She has keen insights into both the high-level strategy work and day-to-day implementation that goes into creating content marketing that drives results. She adheres to the belief that content marketing is not a campaign, it’s a culture and that it can truly transform a business if done right. Quinn is a workshop leader and speaks regularly on topics of unconventional marketing, the importance of content, design, social engagement, and more.

 

Jason Rodriguez | Community Manager, Litmus

Jason Rodriguez

Jason is a designer, writer, and email advocate. As the Community Manager at Litmus, he educates people about the challenges and virtues of email. He’s the author of two books and can be found sharing his thoughts on the Litmus blog and at industry events.

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