Cool Casts for Entrepreneurs – Hourly to Exit with Erin Austin

Going from a great idea to a profitable, scalable business is a long journey. Years and years, most likely. You’ll want to make sure you have the right resources throughout the process. Tune in to “Hourly to Exit with Erin Austin” to hear tips and tricks from other entrepreneurs who successfully built scalable assets—and want to teach you how to get your business there, too.

What is the podcast about?

The transformation of an expertise-based business from an unscalable, income-focused business to a scalable and saleable, profit-focused business is a journey. Erin Austin, attorney and consultant, hosts the Hourly to Exit podcast to give you a front-row seat on that journey. Through conversations with expert guests, other expertise-based business owners and the occasional solo episode, Austin brings the “explain it simply and clearly” style that she’s known for to share tips, tactics, strategies—and even some legal know-how–to help your businesses progress from a freelance lifestyle gig to a wealth-building saleable asset and beyond.

Featured episode – Do You Own What You Think You Own? The Importance of Legal Due Diligence Before Implementing an IP-based Growth Strategy

Ownership issues regarding intellectual property are very different from the ownership issues in almost every other area of law. In order to find out what we actually own, we need to do legal due diligence. This is a process that tracks a piece of intellectual property from its creation to its current owner (or owners—gah!).

In this episode, we explore whether you own what you think you own, including:

• What the legal due diligence process is
• An overview of IP ownership rules
• Common mistakes people make regarding IP ownership and how to avoid them
• How the equation “Increased Visibility = Increased Scrutiny” applies to your business

As your client base grows, the licensing gets trickier. That’s why setting up your intellectual property correctly at the beginning is so important.

Biography

A graduate of Harvard Law School, Erin Austin is a strategic lawyer and consultant who uses her 25+ years of practicing law, including roles as COO and general counsel at large and small IP-driven companies like Warner Brothers, Lionsgate (formerly known as Artisan), MGM, Teaching Strategies and M3 USA Corp, to help founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit. Through her Hourly to Exit podcast and her consulting practice, Think Beyond IP, Austin guides businesses on the journey of transforming their unscalable income-generator into a saleable wealth building asset.

Her special talent is helping businesses meet their growth goals through the creation of IP-based revenue streams. Austin is passionate about using her expertise to create an economy that works for everyone. In her spare time, she likes to clear brush on her farmette, search for the perfect gluten-free baguette (all leads are appreciated!) and work on her backhand.

For more tips, read Start Your Engines: Marketing is The Engine That Helps Your Startup Scale.