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Company Founded To Help Reduce The Occurrence Of Cervical Cancer Wins Forté Power Pitch Competition

AUSTIN, TX — Forté Foundation announced the winner of their second annual, international entrepreneur competition for female MBA students. Check out the women.
Company Founded To Help Reduce The Occurrence Of Cervical Cancer Wins Forté Power Pitch Competition - Lioness Magazine
Forté Power Pitch competition winner and finalists from left to right, Sue Kim and Arshiya Fazal of winning team 4Women, and finalists from three other teams, Meg Greenhalgh, Shapri Generette, and Diane Le. photo by Matt Hagen

AUSTIN, TX — Forté Foundation, a non-profit focused on enhancing gender diversity among MBAs and helping women to start careers in business and finance, today announced the winner of their second annual, international entrepreneur competition for female MBA students.

The Forté Power Pitch competition winner is 4Women, a company founded by female MBA students at the University of Chicago’s Booth School of Business, to help reduce the occurrence of cervical cancer. Sue Kim and Arshiya Fazal, two of the founders of 4Women, presented their business idea for a new women’s healthcare product to an audience of over 700 businesswomen and MBA students and four esteemed judges at Forté’s 2017 MBA Women’s Leadership Conference on June 17 in Seattle. Other 4Women team members are Courtney Burrows and Camille Emma, also MBA students at Chicago Booth.

“We competed against very talented teams and ideas, so we’re incredibly grateful to have won,” said Sue Kim. “It was a different experience for us to pitch to a room full of women, and because the audience was essentially our target market, it was great validation to hear that our idea resonated with them.” Kim added, “So many audience members came up to us afterward and urged us to make our idea a reality. For our team, this win is empowering and it has invigorated us with new energy to keep moving forward to improve women’s health.”

4Women’s product aims to reduce the occurrence of cervical cancer through early detection of the virus that causes it – the human papilloma virus (HPV). The product is an in-home self-collection kit that tests for the presence of HPV before a patient even walks into the doctor’s office, allowing her physician to know her HPV status and make a decision on next steps at the point of care. Worldwide, cervical cancer is the fourth most frequent cancer in women, according to the World Health Organization. 4Women’s vision is that access to an effective and user-friendly alternative for screening could potentially increase compliance and make the process comfortable and easy for all women.

4Women was one of 48 total entries, and one of three additional finalists that were selected to compete live in the final round of the competition in Seattle. The three other finalists were:

Name of business Representative(s) Business school Product/service
Brandefy Meg Greenhalgh University of Virginia Darden School of Business Consumer information database
HomeSlice Shapri Generette MIT Sloan School of Management Mortgage alternative
ParentCollab Diane Le UCLA Anderson School of Management Schedule management app

4Women won both awards that were offered – a judges’ selection and audience favorite – for which they received $10,000. Winners and finalists also received a Microsoft Surface Book laptop. The 4Women team plans to use their award funds to hire legal help to conduct an in-depth patent search and freedom to operate analysis. They will also use it to begin manufacturing a small batch of their prototype for an initial feasibility test.

Judges evaluated each team based on how convincingly they presented their business concept as if they were potential investors. According to Arrion Rathsack, Director of Forté’s MBA and Professional Programs and the competition’s founder, “The judges determined that 4Women had the best overall presentation of their business concept and were thorough in their description of how their business will work. They also recognized the social impact of the product they were developing.”

Judges for the 2017 Power Pitch competition were:

About the Forté Power Pitch competition:

The purpose of the Forté Power Pitch competition is to encourage and support aspiring women entrepreneurs by offering a high-profile, real-world challenge at the Forté MBA Women’s Leadership Conference, now in its 10th year.  The spirit of the competition is to focus on ideas that are conceived and/or further developed as part of the business school experience.

Statistics reflect the urgent need for increased focus on women-founded/owned businesses in the U.S. Only 17 percent of companies are founded by women and in 2016 women received just 2.19% of venture capital funding. The Forté Power Pitch competition provides an opportunity to grow the ranks of women entrepreneurs by demonstrating to women at top MBA programs – some of whom are aspiring entrepreneurs – how it can be done.

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