I talk to a lot of startup founders and marketing people who can’t wait to issue their launch press release. They spend a lot of time...
Press Releases Aren’t Magic
Category - Marketing
An entire page about me? That’s torture. For bloggers, however, an About page is essential. You can fight it all you want, but you’ll eventually need to put...
One of the most recent innovations for book marketing is to create a book trailer video. You know the type of thing because you've seen them at the cinema...
News reporters want to cover cool stories. They want pieces that are fresh and unique. So why has no one responded to your press releases? What are you doing...
"Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making...
Bragbook LLC, a New Jersey based media technology company, announced today the release of www.brag.me, a personal branding web application. Brag.me provides...
Competent PR Pros know that it's vital to research media targets and target pitches based on each reporter's interests, so why were so many journalists at the...
Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event. But...
One resource that we all have at our disposal is our list of email addresses. Consider using them to launch an email marketing campaign. When executed...
Ultimately, a mix of both print and multimedia content is what keeps a website fresh, interesting, and engaging. Customers are more likely to buy from...
