Public Relations

Should we rebrand PR or re-train PR pros?

Competent PR Pros know that it's vital to research media targets and target pitches based on each reporter's interests, so why were so many journalists at the trade show claiming they still receive pitches like those made last century? Maybe it's time to regroup, re-evaluate, and have a look at the list of "Don'ts" that ensure your PR work is hand in hand with journalists, and can therefore have a bigger impact on the business or brand you're promoting.
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Competent PR Pros know that it’s vital to research media targets and target pitches based on each reporter’s interests, so why were so many journalists at the trade show claiming they still receive pitches like those made last century?

Maybe it’s time to regroup, re-evaluate, and have a look at the list of “Don’ts” that ensure your PR work is hand in hand with journalists, and can therefore have a bigger impact on the business or brand you’re promoting.

To access this post, you must purchase Lioness Monthly or Annual Membership.