Business Rules: 5 Things to Know About Categories and Tags

Want to revamp your business in five minutes? Business Rules gives you practical takeaways for your business wrapped up in a bite-sized video. Nicole Krug of Social Light and Monika Jansen of Jansen Communications use their experience as small business owners to bring actionable tips directly to you. They’ve partnered with Lioness to help our readers boost their entrepreneurial skills and business knowledge.

In this video, Krug and Jansen demystify the functions of categories and tags on a personal or business blog. For the average business owner, it can feel tempting to load posts with as many tags as possible and hit every possible subject. Your content will get more reach that way. Regardless, it couldn’t hurt, right?

Maybe it could. According to Krug and Jansen, purposeful and intentional tagging is the way to go. Loading up a post is not only confusing, but it can negatively impact your blog’s organization and SEO ranking. To make sure your users can navigate your blog, there are certain guidelines to keep in mind. Business Rules has quick tips for you.

Clarifying categories and tags:

  • Categories and tags are meant to organize content for the user
    • Think of categories like the table of contents in a book, while tags are the end index listing all topics discussed
  • Blog tags don’t do much for SEO
  • Proper utilization – try to avoid tags with only one piece of available content
    • Seeing a nearly empty tag may disappoint your reader
  • Generally, less is better
    • One category per post, no more than five tags
  • Usability is crucial, so always consider your user

Looking for more tips to help your business? Keep an eye on our page for more videos or watch the entire Business Rules’ archive on Youtube. You can find Nicole Krug on Twitter and LinkedIn and Monika Jansen on Twitter and LinkedIn.

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