Your website is often the first impression your business makes—so is it saying the right things? Whether you’re a solo entrepreneur, a startup founder or running a growing small business, your website should be working for you, not against you. Not sure if your site is up to par? Take our quick 10-question website quiz to find out!

Answer each question with a simple Yes or No. For every No, give yourself 1 point. If you score 5 or more, it might be time for a refresh.

The website health check (with pro tips)

1. Is your contact information easy to find on every page?

Why it matters: If visitors can’t reach you quickly, they’ll move on—fast. Your contact info should be in your header, footer and a dedicated contact page.
Pro Tip: Add clickable phone numbers and email addresses for mobile users. It’s a small touch that makes a big difference.

2. Do you have a clear and simple navigation menu?

Why it matters: Confused visitors don’t convert. A clean, intuitive menu helps users find what they need without frustration.
Pro Tip: Stick to five to seven top-level items. Use dropdown options sparingly and label everything clearly—no clever names that hide what you actually do.

3. Is your website mobile-friendly and responsive?

Why it matters: Over 60 percent of web traffic comes from mobile devices. If your site isn’t responsive, you’re losing leads.
Pro Tip: Test your site on multiple devices. Google’s Mobile-Friendly Test is a great free tool to start with.

4. Do all your links and buttons work properly?

Why it matters: Broken links scream “outdated” and hurt your credibility—and your SEO.
Pro Tip: Use tools like Broken Link Checker or Screaming Frog to scan your site regularly.

5. Is your branding consistent across your website and social media?

Why it matters: Consistency builds trust. If your logo, colors or tone change from platform to platform, it confuses your audience.
Pro Tip: Create a simple brand style guide—even a one-pager—to keep everything aligned. Consider Canva, which has free templates, to make it even easier.

6. Do you have an interest or contact form that actually works?

Why it matters: Forms are your lead capture engine. If they’re broken or confusing, you’re leaving money on the table.
Pro Tip: Keep forms short. Name, email and one optional message fields are often enough. And always test them monthly! Most website builders have a built-in option to get you started.

7. Is your domain name consistent with your business name and social handles?

Why it matters: A mismatched domain can make your business look less legitimate. Consistency makes you easier to find and remember.
Pro Tip: If your ideal domain isn’t available, try adding a location or service keyword to stand out.

8. Are your services or products clearly explained?

Why it matters: Visitors should know what you do within five seconds of landing on your site. Clarity converts.
Pro Tip: Use bullet points, icons and short paragraphs. Avoid jargon. Write like you’re talking to a smart friend and think like a customer.

9. Does your site load in under three seconds?

Why it matters: Speed affects everything, including user experience, SEO and bounce rates. A slow site can cost you leads.
Pro Tip: Compress images, use caching and consider switching to a faster host, if needed. Tools like GTmetrix or PageSpeed Insights can help.

10. Have you updated your content in the last 6 months?

Why it matters: Fresh content signals that your business is active and engaged. It also helps with SEO.
Pro Tip: Set a quarterly reminder to review your homepage, services and blog. Even small updates count.

Your score

• 0–2 points: Your site is in great shape! Keep it up.
• 3–4 points: A few tweaks could make a big difference.
• 5+ points: Time for a refresh! Your website might be holding your business back.

If your quiz scorecard includes five or more “No” answers, your website might be due for a refresh. And you’re not alone—many business owners struggle to keep up with design trends, functionality needs and changing customer expectations.

Need help?

If your website could use some expert eyes, our sister company, Carlton PR & Marketing, works with entrepreneurs and small businesses to create modern, functional sites that reflect your brand and drive results. Whether it’s a quick update or a complete overhaul, consider reaching out for support.

This piece was first shared on the Carlton PR & Marketing blog.

Want more tips on turning your website traffic into real results? Check out our webinar, Digital Tools Into Dollars: Transform Your Website Traffic into Engagement.