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Book Of The Week Management Sales

Book of the Week – SHE SELLS: Attract, Promote, and Retain Great Women in B2B Sales

If you lead a B2B sales organization, let this be a long overdue wake-up call: the time to grow and develop women and underrepresented sales professionals is now. Organizations that opt to stay with the status quo, ignoring the calls for a more diverse sales force, will regret not acting sooner. The question is, will you be ahead of the curve or get left behind? For well over three decades, author Lori Richardson has been watching sales trends—and now helps influence them. “SHE SELLS: Attract, Promote, and Retain Great Women in B2B Sales” helps readers create a foundation for change within their organizations.

What is your book about?

This book helps business-to-business company leaders and sales leaders find and hire women for sales roles where women are typically underrepresented, while also making sure to retain and promote them.

Single most important takeaway:

You can grow revenues AND build an inclusive sales team at the same time.

Lori cropped bl gr 600px Lori Richardson

Meet the author

After 15 years in B2B selling and sales leadership, Lori Richardson launched sales consultancy Score More Sales. She also created Women Sales Pros, a community showcasing top women sales experts. In 2021, Richardson began The She Sells Summit to bring more than a dozen women in sales groups together for virtual events. She also hosts the award-winning Conversations with Women in Sales podcast. A top LinkedIn and Salesforce sales thought leader and sought-after national speaker, Richardson is the author of the book, “SHE SELLS: Attract, Promote, and Retain Great Women in B2B Sales.” Two more books in this series are in the works.

For more advice on selling, read Why Are Clients Ghosting You?

About the author

Lioness Staff

1 Comment

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  • Thank you, Lioness – for sharing about my new book. An article is circulating this week that says: for every woman stepping into a director-level leadership role, two are choosing to leave, says Alexis Krivkovich, McKinsey senior partner and an author of the joint Lean In and McKinsey “Women in the Workplace” report.

    In technology especially (where I spend a lot of time) we see the shortage of women in every level: entry level sales roles, sales manager, director, and on up. Business-to-business selling can be such a game-changer career for women . It is an admirable profession. Here’s to us all being more conscious about the issue and including “sales” as a career recommendation to smart women we know.

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