So many entrepreneurs never see their ideas become reality because of – you guessed it – lack of funding. Capital can be difficult to acquire, but Jenny Kassan of The Kassan Group and Opportunity Main Street is here to help. Her book, “Raise Capital on Your Own Terms: How to Fund Your Business Without Selling Your Soul,” guides entrepreneurs to find the best funding opportunities.
What is the book about?
You’re an entrepreneur with a great idea. But your business needs money. So, do you max out your credit cards, borrow from friends and family and do everything yourself? Or do you make a devil’s bargain with some venture capitalist who’ll demand a tenfold return and could easily take your business out from under you?
No and no! You don’t have to bootstrap, and you don’t have to sell out! Jenny Kassan says the landscape of investment capital is far larger and more diverse than most people realize. She illuminates the vast range of capital-raising strategies available to mission-driven entrepreneurs and provides a six-step process for finding and enlisting investors who are a match with your personal goals and aspirations. The plan you create will inspire you, excite you and help you achieve your dreams!
- Raising capital
Why should people read it? Who is the book for?
This book is for entrepreneurs looking for funding or who struggle to get funding. Money makes the world go round. Without it, no matter how great a business idea is, that business will never become a reality. This book exists to help entrepreneurs avoid the worst possible outcome.
Meet the author
Jenny Kassan has over 25 years of experience as an attorney and advisor for mission-driven enterprises. She’s helped her clients raise millions of dollars from values-aligned investors. She has also raised over $2 million for her own businesses. She is the author of Raise Capital on Your Own Terms: How to Fund Your Business Without Selling Your Soul. Kassan earned her J.D. from Yale Law School and a master’s degree in City and Regional Planning from the University of California at Berkeley.
She is the co-founder of the Force for Good Fund, an impact investment fund managed by Community Ventures, a nonprofit organization that Kassan founded in 2008. She also co-founded Crowdfund Mainstreet, a licensed portal for Regulation Crowdfunding, and Opportunity Main Street. The latest venture is an impact investment fund that owns a mixed-use building in Baltimore and serves as a hub for supporting under-represented entrepreneurs and providing education about community-based investing.