Cover of "Monthly Giving Made Easy"
Book Of The Week

Book of the Week – Monthly Giving Made Easy

In her book, "Monthly Giving Made Easy", Erica Waasdorp walks readers through implementing a monthly donor program for their nonprofit organizations.

We’re showcasing the best business books by members of our sister company Innovation Women. If you work at a nonprofit, you understand the importance of raising sustainable revenue to keep your mission alive. In her book, “Monthly Giving Made Easy: A How-To Guide”, Erica Waasdorp, President of A Direct Solution, addresses the need for sustainable revenue and guides readers through implementing a monthly donor program within their organizations.

What is “Monthy Giving Made Easy” about?

“Monthly Giving Made Easy” is a how-to guide that consists of 130 pages, filled with 95 short chapters, practical how-to tips, examples, exercises and case studies. Monthly giving has become more popular than ever before, especially during the pandemic, but there’s still some hesitation. This book will do away with that once and for all. If you are looking to find a way to help your nonprofit raise the sustainable revenue you need to keep your mission going, no matter what happens, this book is for you. Monthly giving is easy. You just have to apply the learnings from this book and start asking your donors to give in a way that’s easy for them. Nonprofits of any size can benefit from this easy-to-read book and implement monthly giving practices in their own organizations right away.

Topics include:

  • Acquisition
  • Retention
  • Stewardship and Recognition
  • Upgrading monthly gifts.

Why should people read it? Who is the book for?

Nonprofits will learn how to implement a monthly donor program for their organization.

Single most important takeaway

If you are looking to find a way to help your nonprofit raise the sustainable revenue you need to keep your mission going, no matter what happens, this book is for you. Giving is easy.

Meet the author

Erica is President of A Direct Solution, founded in 2003. She lives and breathes direct response and fundraising and can be considered a Philanthropyholic. Erica Waasdorp is the author of “Monthly Giving. The Sleeping Giant” and “Monthly Giving Made Easy”.

Check out our other picks for Book of the Week!