digital marketing strategy
Book Of The Week Marketing

Book of the Week – Digital Marketing Strategies

Pay attention! We have a game-changing eBook that will become your guide in a dynamic marketing landscape. Written by marketing strategist Toni Guffei, this resource provides the insights, guidance and frameworks that you need to promote your business and shape your digital marketing strategies. If you want to achieve profitability, this book is your roadmap.

What is your book about?

This eBook provides business owners insights on strategizing their digital marketing and measuring it to get the best ROI. It includes practical advice on how to craft the most effective digital strategies and create supporting tactics for the unique objectives every marketer will encounter in today’s ever-changing environment. With the integration of structured frameworks which can be applied to real-world challenges, it’s a relevant handbook for any marketing professional.

Topics include:

  1. The intersection of traditional and digital marketing
  2. Researching with digital marketing tools
  3. Integrating digital marketing elements into a cohesive plan of action
  4. Tools to build a measurable marketing strategy for profitability

Meet the author

DSC 0301 Toni Guffei

Toni Guffei is a strategist who works with clients in Canada and the U.S. with their marketing research, strategy and planning. In addition to owning a marketing practice, Guffei teaches digital marketing courses at the University of Calgary and is a subject matter expert where she develops digital marketing programs for the corporate sector. In 2020, she wrote “Digital Marketing Strategies,” a book published by Kendall Hunt.

Want the perfect companion to your research on marketing? Try picking up “Marketing Analytics: A Comprehensive Guide“.

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