NEW YORK — Being Latino, one of the largest social communication platforms and social media marketing companies in the U.S. social space with more than 25 million engaged social consumers, and HLC Media Group, an independent media and entertainment company focused on super-serving today’s Latina audience through culturally relevant content across owned and operated social media platforms, announced a joint venture today with the launch of BELatina, a new digital publication and expanded social footprint for the English-dominant, ambicultural Latina — already counting with a social audience of over 2 million engaged Latinas.
BELatina launches as a new option for Latinas who are insatiably curious about the world, but who also seek elevated content beyond the traditional stereotypical stories of the Latina experience. BELatina brings together two industry veterans—Lance Rios, Founder and President of Being Latino and Co-Founder of Supreme Digital, and Lisa Cavalli, Founder of HLC Media Group and Founder of HipLatina—both leading the charge of innovative approaches to Latina/o social media marketing and digital editorial media.
“It’s exciting to bring BELatina, a Latina focused platform, to the market. Being Latino continues to prove and be a valuable resource to the Latino community. We saw an opportunity to bring forward and spotlight the stories that matter to Latinas specifically,” says Lance Rios, Founder and President of Being Latino. “With BELatina, our content strategy can best be described as editorial differentiation with cultural intimacy. This unique approach allows us to tell culturally relevant stories while also delivering digital media advertising opportunities for brands with a mission to truly engage today’s bilingual, bicultural Latinas who seek stories and content across culture, women’s rights, friendships, family, the arts, food, health, beauty and more.”
“BELatina features daily ambitious journalism, which we believe is currently lacking in most Latina-centric publications,” says Lisa Cavalli, Founder of HLC Media Group and Founder of HipLatina. “BELatina creates such content through a solid foundation of Latinx writers looking through the cultural lens of today’s Latina. BELatina sets itself apart from other digital Latina publications through the opportunity to amplify stories via social partner media channels, because of the social network and expertise that Lance brings to the table, unmatched by anyone in today’s media space.”
BELatina aims to inform readers with thoughtful, long-format, researched journalism by reporting and sharing in-depth stories, illuminating untold truths, unpacking forgotten histories, and amplifying new unapologetic perspectives. Focusing on topics such as education, voices and comunidad, and healthy living through mind and body wellness. As a multimedia platform, BELatina unpacks and celebrates the monumental cultural shift marked by women of color, to create even more space for the evolution of Latina/Afro-Latinx empowerment across multiple themes and channels. BELatina uses data, technology and compelling storytelling that connects brands to this powerful audience at scale. Specifically with targeted digital media and custom solutions driving authentic audience engagement for one of the most important consumer growth segments in the U.S. today.