To sell effectively, we must articulate the reasons that clients hire us. Have talking points at your fingertips. Ask yourself, "What is my value-added?"
Author - Kim L. Clark
Kim L. Clark is the founder of Polished Professionals Boston, a business strategy and marketing consultancy. She is also an adviser to small business owners and develops workshops and classes that provide instruction in writing business plans. Kim has lectured at the Lesley University Seminars, the Boston Chamber of Commerce and the Cambridge Chamber of Commerce.
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