The Guardian is reporting that, “Sales of Barbie dolls have fallen for the eighth straight quarter, as girls turn to interactive electronic toys and tablets. Global sales of Barbie fell 14% in the three months to September 30. Mattel, which is in the middle of a turnaround plan, has been struggling to revive sales of the 56-year-old doll, as young girls increasingly prefer technology.”
But it seems that Mattel is not the only company struggling with the changes of what today’s young girls prefer to play with. Their rival Hasbro has seen a drop in girls related toys as well.
Today Bloomberg noted the decline, reporting, “Hasbro Inc. shares fell as much as 8.2 percent after third-quarter sales missed analysts’ estimates, hurt by a decline in its girls’ toy brands.
“The company posted $1.47 billion in revenue last quarter, missing the $1.48 billion projected by analysts. Sales generated by girls brands, including My Little Pony and Furby, sank 28 percent to $294.8 million.”
We want to hear from mothers of young girls! What items are your daughters asking you to purchase?