This guide features the must-have gifts of the year. Plus, these viral products all have one other thing in common: they were all female-founded! From beauty breakthroughs to handy-dandy gadgets, they’re more than just trends, but holy grails for those in the know. Whether you’re shopping for yourself or looking for the perfect gift, these viral hits are sure to impress.
COSRX Snail Mucin 96% Power Repairing Essence
Jun Sang Hun founded COSRX to create skincare products that cater to sensitive skin after struggling to find solutions for her own. By focusing on common skin concerns, she developed products that help users restore their skin’s health and confidence. The Snail Mucin 96% Power Repairing Essence is wildly popular for its ability to deeply hydrate, repair and rejuvenate skin, making it a favorite for many.
Dieux Forever Eye Mask
Dieux was founded by Charlotte Palermino, Joyce de Lamos, and Marta Freedman with the goal of redefining skincare. With backgrounds as both consumers and beauty industry professionals, they created a brand focused on delivering visible results while staying transparent about the science and sourcing behind their products. The Forever Eye Mask is a reusable, eco-friendly solution. It’s designed to enhance the effectiveness of your favorite eye creams, all while helping to reduce waste.
Summer Fridays Lip Butter Balm
Marianna Hewitt and Lauren Ireland cofounded Summer Fridays. They were inspired by their years of experience as beauty influencers who tested countless products. Despite the many options out there, they longed for a brand that combined clean ingredients, easy-to-use products and instant results. Something with packaging beautiful enough to display. The Lip Butter Balm embodies their vision perfectly!
Hero. Cosmetics Pimple Patches
Hero. Cosmetics founder Ju Rhyu was frustrated with acne treatments that irritated her sensitive skin. She realized she wasn’t alone in this struggle. Rhyu set out to find a gentler solution that worked with the skin, not against it. As a result, she created Hero’s Mighty Patch™ – the original hydrocolloid pimple patch that removes gunk and flattens breakouts in just a few hours. Simply place a patch on a blemish and poof, blemish no more! The Mighty Patch™ is an effective, skin-friendly way to treat blemishes without redness, irritation or a long wait for results.
Beachwaver Co. Curling Iron
Co-founded by sisters Sarah, Erin, and Emily Potempa, Beachwaver Co. is all about creating products that inspire and empower. They design hair tools that are easy to use and deliver salon-quality results. The viral Beachwaver Curling Iron makes it effortless to achieve beautiful, professional-looking curls at home.
Zulay Kitchen Handheld Milk Frother
Whitney and Aaron Cordovez co-founded and built Zulay Kitchen based on their shared mission to simplify cooking and bring more joy to busy lives. They believe kitchen tools should make food preparation fast, easy and enjoyable. Their viral Handheld Milk Frother offers a quick and effortless way to create barista-quality froth at home.
Sol de Janeiro Brazilian Bum Bum Cream
Heela Yang founded Sol de Janeiro. She was inspired by the vibrant and body-positive lifestyle of Rio de Janeiro to create a brand that celebrates every body, every curve and every truth, encouraging self-love and confidence. The viral Brazilian Bum Bum Cream has a luxurious formula designed to smooth, tighten and hydrate skin while leaving a radiant glow.
The Bug Bite Thing
Founded by Kelley Higney, The Bug Bite Thing offers a simple solution to a problem we all know too well: itchy bug bites. With just a little bit of suction, the tool removes insect saliva/venom from bug bites and stings. This provides instant relief without needing a topical treatment. As a mom and entrepreneur, Kelley started selling at farmers’ markets and school events. The itch relief quickly gained a loyal following. Today, the viral Bug Bite Thing continues to improve lives across the globe.
Silky Gem Crystal Candy
Founded by Gia Huynh, Silky Gem brings the art of crystal candy to the U.S. Inspired by Vietnamese traditions, Huynh launched the brand during the pandemic. It quickly turned it into a global success with over two million pieces sold in 18 months. She is now opening America’s first artisanal crystal candy store.
Twinkled T Organic Nail Honey
Co-founders and sisters Liz and Lana Mushamel turned their love for glitter and nail polish into Twinkled T, a hands-on family business. The sisters manage every detail, from designing packaging to shipping orders, ensuring each product is made with care. Their viral Organic Nail Honey offers a natural way to keep nails healthy and strong.
Mama V’s Sour Blue Raspberry Blasts
Mama V started her business as a small Southern candy shop and quickly gained fame for her unique, handmade treats. When her TikTok videos went viral, the business grew into a sensation, shipping thousands of orders weekly. Mama V’s most viral product, Sour Blue Raspberry Blasts, combines sweet, sour and a hint of spice to create a candy experience that’s anything but ordinary. It’s a must-try for candy lovers craving something different!
Stitchy
Tucky, founded by Brooke Knaus, is the brand behind Stitchy, the ultimate wardrobe tool. This viral product features an ultra-fine needle designed to be gentle on delicate fabrics. Stitchy makes it easy to adjust or repair your clothes at home. Perfect for quick fixes and custom tailoring, Stitchy brings convenience and precision to your closet, ensuring your outfits always fit perfectly.
Lissy Skin Care Mandelic Serum 5%
Alyssa Kotter, a licensed Master Esthetician, founded Lissy Skin Care after battling acne for years. Frustrated with ineffective products, she created the viral Mandelic Serum 5%, which completely transformed her skin. It cleared up the stubborn breakouts she’d struggled with and set the foundation for Lissy Skin Care’s growth.
The Book Seat
The Book Seat, created and founded by Cindy Barber, is an innovative solution for readers struggling to find a comfortable position. After years of battling sore arms and cramped hands while reading in bed, Barber designed this tool to hold books in place, offering a hands-free reading experience. It’s the perfect companion for anyone looking to read comfortably.
Good Ass Hair Day Dry Shampoo
Katelynn Taylor and Becca Schmidt cofounded A Good Ass Day in 2022. Their mission is to create hair products that make styling easier and more fun. The original, viral dry shampoo (Good Ass Hair Day) refreshes hair, allowing you to extend your style from day one and freshen up quickly. With just a few spritzes, you’re ready to go!
CANDE Craft Company Car Air Fresheners
Chris Wilson and Eryn Griffin co-founded CANDE Craft Company in 2018 (hence, the company name C-and-E). The company combines their love for candles, pop culture and fragrances into high-quality products. Then, they created their viral car air fresheners. Each is crafted with care, tested for the perfect scent and designed to bring the same refreshing fragrance to your car as their popular candles do to your home.
Browse more female-founded hits in our special women-owned gift guide!
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